Research On The Policy Of Sports Tourism In China

Sports tourism as a new way of leisure has become a new consume hot spot,it is the intersection of sports and tourism activities,is a new form of deep integration of tourism industry and sports industry.Sports as a content,further enhance the value of tourism resources;tourism as a channel,further expand the realization of sports.Sports tourism includes various consumption phenomena,which can stimulate domestic demand,promote economic development and help China build a well-off society in an all-round way.And Sports tourism policy is the orientation of China’s sports tourism industry development,it is an economic policy that the state intervenes in the development of sports tourism industry,and it is an important support for regulating the sports tourism market and promoting the development of sports tourism industry.The release of the sports tourism policy has a very obvious driving effect on the development of the sports industry and tourism.In recent years,the state has issued a number of sports tourism related policies,trying to promote the country’s economic development in related fields.This study uses the method of literature research,comparative research,historical research and content analysis,to research and analysis the text on China’s Sports Tourism Related Policies,learning from other research areas models,to collate the achievements of sports tourism policy research in China Knowledge Net,by searching the websites of the Central People’s Government of the People’s Republic of China,the State General Administration of Sports and the State Tourism Administration,etc.To collection and collation of 19 sports tourism related policy documents issued and implemented by the State Council,the General Office of the State Council,the State Tourism Administration and the State General Administration of Sports since 1949,analyze the text content according to the historical development,to interpretation of the background,content and characteristics behave in different periods,to comparative analysis the policies characteristics of the number changing,constructing the motivation model by analyzing the motivation of policy evolution,summarized the problems in the process of policy implementation,proposing measures for improving the development of sports tourism policy in China in the future.The main conclusions are as follows:First,the evolution of sports tourism policy mainly includes: The blank period of sports tourism policies(1949-2007),the development period of sports tourism related policies(2008-2015),the clear Period of Sports Tourism-related Policies(2016-present),the characteristics of sports tourism policy in different periods are different.Second,the characteristics of the changes in the number of sports tourism policies are characterized by time-interval,continuity and uncertainty.The number of policies introduced has shown a rapid growth trend in recent years.Third,the characteristics of the changes in the content of sports tourism policy are as follows: the content of the policy is obvious and the operability is improved,the policy content is broad and specific and highly consistent with the relevant national development strategy,the policy content emphasizes the promotion of industrial integration development while focusing on promoting the various departments,the economic benefits of the sports tourism industry in communication and cooperation and policy content are obvious.Forth,the characteristics of sports tourism policy texts are as follows: the Popularization characteristics,the integrated characteristics,the scientific characteristics and the government support characteristics.Policy texts are mainly in the form of various guiding opinions,and the relevant laws and regulations are relatively inadequate.Fifth,the driving factors affecting the evolution of China’s sports tourism related policies are national economic development,reform and innovation,event impact,industry start-up specificity,supply and demand contradictions,and interest-driven drivers.Sixth,the main problems reflected in the changes of sports tourism related policies in China include: the lack of sound laws and regulations and institutional mechanisms,the single product structure,the lack of overall supply,and the lag of infrastructure construction.The cooperation between the main departments of sports tourism related policies.The sex is weak,and the development of sports tourism faces the dilemma of the docking of capital and practitioners and the dilemma of the capital side and the industry dockers.The three-stage development of China’s sports tourism policy has enabled the development of the sports industry and the tourism industry from the separation to the integration,then the sports tourism industry development rapidly,this progressive and sustainable development has made the sports tourism industry full of vitality.China should step up the improvement of the sports tourism industry laws and regulations,so that the sports tourism industry under the guidance of policy flourish.