SWOT Analysis And Countermeasure Research On The Ideological And Political Education Of College Students By Wuxiang Red Culture

The red culture is the culture formed by the Communist Party of China in the process of revolutionary war and socialist construction.The red culture of Wuxiang is an outstanding representative and an important part of Chinese red culture.During the War of Resistance Against Japanese Aggression,the Eighth Route Army led the people of Wuxiang to fight bloody battles,which created the precious spirit of uniting the imperial concubine and arduous struggle and formed the corresponding material form.In the new historical period,the red culture of Wuxiang will be an important spiritual pillar for China to build a well-off society in an all-round way,realize the great rejuvenation of the Chinese nation,and unite the national strength.It is also an important educational resource for college students to strengthen their cultural self-confidence and enhance their ideological and moral qualities.Through field research,Wuxiang County Eighth Route Army Taihang Memorial Hall,Wangjiatun Site,Brick Wall Site,Eight Road Army CulturalPark,Guerrilla Warfare Experience Park,Eighth Route Army Research Center,etc.,collected relevant literature and materials,using SWOT analysis theory as a strategic analysis method,comprehensive analysis The internal strengths and weaknesses of Wuxiang red culture in college students' ideological and political education,as well as external opportunities and threats.This will provide a certain reference for the better integration of Wuxiang red culture into the ideological and political education of college students.The article is divided into five parts.The first part is the introduction,which mainly introduces the research background,purpose,significance,domestic and international research summary,research methods and innovations.The second part is an overview of relevant theories,mainly expounding the red culture,college students' ideological and political education,and SWOT analysis theory.The third part is the general situation of Wuxiang red culture,introduces the basic situation of Wuxiang red culture,and analyzes its connotation and characteristics,formation and development,existence form and functional value.The fourth part is the SWOT analysis of Wuxiang red culture on college students' ideological and political education.The SWOT analysis method is used to list the advantages,disadvantages,opportunities and threats of Wuxiang red culture in the ideological and political education of college students.The fifth part is based on SWOT theory to improve the effectiveness of Wuxiang red culture on the effectiveness of college students' ideological and political education.Based on SWOT analysis,the strategy is combined.It isconcluded that by exploring the essence of Wuxiang red culture,developing college tourism special line and integrating ideological and political education The process,the integration of campus culture construction,the role of the base platform,the deployment of commentators based on the number of people,the combination of new and old media,the role of leading star figures,the integration of university disciplines,the development of online propaganda positions,the integration of surrounding resources,and the integration of party and group work.Promote the red culture of Wuxiang and enhance the effectiveness of ideological and political education for college students.The SWOT analysis of Wuxiang red culture on college students' ideological and political education can not only enrich the ideological and political education content,but also improve the ideological and political education effect of college students.At the same time,it can also enhance the understanding and understanding of Wuxiang red culture and expand its influence.Advising on the construction and development of local red culture represented by the revolutionary old district.