Customer Relationship Management Strategy About You Jia Education Training Institution

Since 2015,the promotion of capital have promoted the development of the education industry,caused the continuous expansion of the education industry,and formed the training market to be extremely hot.However,from 2017 to the present,with the adjustment of the national education policy and the intensification of competition in the training market,the traditional teaching service and marketing models have faced challenge.Because customer relationship management has the characteristics of low cost,easy execution,and good marketing effect,it fundamentally enhances the core competitiveness of the company and becomes a strategy for training institution to improve internal management and corporate profit growth.You Jia Education Training Institution School is a training school which focused the senior high school entrance examination.You Jia was established in 2012.At the beginning,it attracted many customers with the excellent teaching quality.However,with the growth of the company and the expansion of its scale,the loss of customer management has led to a decline in customer satisfaction and loyalty,a serious loss of students,and a reduced business profit.On the basis of related theories of customer relationship management,this paper takes the training school as the research object.Firstly,it uses the systematic theoretical knowledge to make a comprehensive analysis of the education and training industry through the PEST analysis tool,and the micro-environment of Eucalyptus is analyzed through SWOT analysis tools.Secondly,this paper classifies customers into potential customers,general customers,key customers and churn customers according to relevant theories such as customer life cycle.This paper investigates the needs and characteristics of each type of customers.Finally,this paper proposes a specific strategy and implementation method for improving the classification of customerrelationship management in the education and training schools.Through the study of relevant theories,this paper analyzes the actual problems of enterprises and gives complete suggestions for improvement.It is expected to promote the comprehensive implementation of customer relationship management in enterprises,so the customer satisfaction and loyalty of the enterprises will promote the long-term development of the company.