| None or very few researches have been made on video games.Globalization is what concern the most Chinese mobile companies which struggle to perform well in China,the market dominated by the two multinational Tencent and Netease.This study aim to understand challenges of Chinese gaming companies while releasing their game globally.For that we chose to study French and Chinese gamers and compare their behaviors while playing a successful mobile game both released in France and China and localized in their country.Literature review is based on several theories,selfefficacy,competitiveness,social presence,curiosity and social exchange.Significant correlations were found on competitiveness and time spent playing the game.Selfefficacy has a negative impact on money spent.Same for curiosity which has a negative relation with time spent and money spent in the game.Others variable were shown to be insignificant in our two different models. |
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