Research On The Strategy Of Network Public Opinion Crisis Based On Evolutionary Game Theory

Network is not only an important place for Internet users to participate in the political and discuss right or wrong,is also the mainstream form of communication of netizen through the media communication with the government.Under the new environment of network public opinion,involving both the Internet itself needs an effective expression,also challenge the network media in coordination between the users and the government,even testing the government's governance capability.Based on evolutionary game theory to the research of network public opinion crisis management,will make us clearly understand that crisis of network public opinion in the process of game between network involved in the main body of the dynamic evolution process,and then know how to choose the optimal strategy to achieve balance,eventually to promote the effective governance of network public opinion crisis.Around the evolutionary game theory to study the specific strategy of network public opinion crisis governance.Based on the related literature research,in view of the specific network public opinion crisis in real life,analyzing the key game in the network public opinion crisis the main body,related parameters and the probability of each game subject hypothesis,by constructing a dynamic game model of the evolution of the game between the main body for analysis.Analysis suggests,network public opinion crisis event has three main game: the government,media,internet users.In the network public opinion crisis event,game subject can according to oneself or each other's situation to make a selection.The government can choose(positive governance,negative governance),media can choose(push,block),users can choose(positive participation,passive participation),they will choose corresponding to adjust according to each other's own choice.Results showed that the game model: Firstly,reducing the cost of the government governance,increasing the government's positive governance gains,increasing the fines earnings when media choice to promote strategy,increasing the cost of government governance negative,these measures can improve the government chooses the probability of positive governance network public opinion crisis and the efficiency of governance.Secondly,increasing the media fixed costs when the media to promote the development of network public opinion crisis,increasing the government's penalty of media when the media to promote the development of network public opinion crisis,decreasing network media benefits when the media to promote development of network public opinion crisis,reducing network media loss cost when the media take the block strategy,to improve the media take the probability of blocking strategy.Thirdly,reducing the Internet users takes the fixed costs when to actively participate in the network public opinion crisis,reducing access to information needed to pay the cost of any other way,increasing Internet users benefits to actively participate in network public opinion crisis,reducing the potential cost of netizens passive participation network public opinion crisis,increasing the income of the netizens get actively involved in the network public opinion crisis,to increase the probability of Internet users to actively participate in network public opinion crisis.Eventually come to the conclusion: In order to improve the effectiveness of the network public opinion crisis governance,improving the network public opinion crisis management strategy,must be from the following three aspects: government,media and Internet users.The following Suggestions are put forward: Firstly,setting up the rational mind.Secondly,setting up scientific governance processes.Thirdly,building perfect governance.Fourthly,setting up the firm participation attitude.Fifthly,correcting participate in the attitude.Sixthly,to maintain orderly participation in order.Seventhly,playing big network "V" exemplary vanguard role.Eighthly,perfecting the education and training.Ninthly,enhancing network participation ability.