Research On Network Consumption And Value Guidance Of College Students In The New Era

With the rapid development of the Internet economy,online consumption has sprung up everywhere and has been sought after by people.College students are active in thinking,pursuing fashion,accepting new things quickly,and have high recognition of online consumption.However,college students' social experience is still shallow,and they have insufficient understanding of their own consumption power,and they are easy to lose themselves in online consumption.We must clearly understand the adverse effects of Western consumerism and hedonistic values on college students" online consumption,and make college students fall in to the misunderstanding of advanced consumption,comparison consumption and pursuit of material consumption.Therefore,how to standardize college students',online consumption behavior,guide them to rational and sci.entific consumption,and form scientific and reasonable network consumption values have become the top priority of this paper.This paper will synthesize the existing research results,based on the Marxist theory of consumption and related concept Xi Jinping,and use the literature research method and questionnaire survey method to conduct the online consumption status of college students in five universities.Investigation and statistical analysis.This article will be divided into five parus.The first part mainly explains the background,significance,and research status of the domestic and foreign research.The second part mainly defines the related concepts and theoretical foundations,and provides theoretical support for the research of this paper.The third part is mainly to investigate,count and analyze the current situation of college students' online consumption.The fourth part analyzes the current bad value tendency of college students'online consumption,and analyzes the problems of the existing problems.Finally,the author proposes the value guiding path of college students' online consumption,starting from the guiding ideology,specific content and establishing the "four in one" education system,guiding college students to establish scientific and reasonable network consumption values.