The Guidance Of Contemporary College Students' Online Consumption Concept

With the popularization of Internet and the development of network information technology,people's life style has been changed,China's online consumer market has developed,New and unique online consumption is welcomed by people,It broke through the obstacle of the time,space,and it improves the efficiency of the consumer.The party's nineteenth report emphasized : ”To build a modern economy,we need to accelerate the construction of manufacturing power,and accelerate the development of advanced manufacturing,and promote the deep integration of the Internet,big data,artificial intelligence and real economy.”as the infrastructure of information society,It can be seen that the Internet will be an important driving force for economic development.The progress of network information technology and the improvement of logistics industry,network consumption will also have a great impact on social and economic development.In the contemporary era,Internet consumption has become the main mode of consumption.College students have the characteristics of being easy to accept new things and active thinking.,So they are the main group of online consumption.Internet consumption has the characteristics of convenience,richness and affordability,which has brought great convenience to college students and largely satisfied their consumption needs.However,they are at an important stage of the formation of values.If there is a lack of strong guidance,it is extremely vulnerable to the temptation of bad Internet consumption information,Such as frequent emergence of the campus network to borrow the examples,using the ants spend bai,jingdong ious,staging,etc to overspend,they don't timely payment for personal consumption credit brings bad influence examples abound.The college students' network consumption is an important part of its values,moral values,in recent years,they have been the consumerism,hedonism value concept,and the influence of their consumption have larger impact,influence their growth up,so this gives the ideological and political education has brought new problems.Therefore,this paper takes the idea politics education as the starting point,and from the perspective of values,take some universities in chengdu as an example,On the basis of previous studies,using questionnaire survey method,literature method,interview method and research topics ofthis article,this paper puts forward the principle of operable path,goal and guide students to set up the correct network consumption view and values.This paper is divided into five chapters.The first chapter introduces the thinking about the core issues of this paper mainly from the basis,significance and current situation of the research;The second chapter summarizes the theoretical foundation and ideological resources of this paper,and lays a foundation for the analysis of this paper;The third chapter reveals the basic connotation of college students' online consumption concept from the aspects of concept,type and characteristics,and the consumption view evolution;The fourth chapter,questionnaire survey and interview method are used to analyze the current situation,unhealthy tendency,and reason of online consumption view of college students.The fifth chapter provides some Suggestions for college students to establish scientific rational network consumption concept from the aspects of principle,goal and path.