Research On The Effectiveness Of Online Public Opinion Guidance In Colleges And Universities

With the ffull access to the Internet,the universities in China have become one of man)places in which network is used most.And with such in-depth application of the network.university students' learning habits,the way of life and the way of communication have undertaken multitudinous changes.As a result,campus network provides opportunities fo students to express different ideas and speech,and the network plays the leading role in guidance of the important ideological and public opinion on the campus,so it is of great value to maintain the network ideological security,promote the healthy development of college network culture and promote the talent of college studentsBased on the theoretical guidance of Marx's thought of public opinion,the thought of public opinion guidance of the communist party of China,and the theory of intersubjective network ideological and political education,this thesis expounds the characteristics and significance of online public opinion guidance in colleges and universities,analyzes the development process and main characteristics of online public opinion guidance in colleges and universities,conducts an empirical survey of online public opinion guidance in colleges and universities by mean s of questionnaire,survey and interview,summarizes the existing problems of online public opinion guidance in colleges and universities,and explores the influencing factors.And some countermeasures and sugge.stions to improve the effectiveness of network public opinion guidance in colleges and universities are discussed:creating a favorable university network public opinion atmosphere,establishing professional team of network public opinion guide,improving m ethods of network public opinion guide,cultivating college students' on-line morals,optimizing the network environment to guide public opinion,etc.in hope of forming a virtuous public opinion guide mode,better service for the actual effect of college network public opinion guide,rational construction,and building a rational,harmonious and healthy university network public opin,ion environment.