The Research On The Guidance Of University Students’ Network Public Opinion

With the rapid development of the Internet and the continuous innovation of technology,the Internet has increasingly become one of the important media which influencing the daily life of college students,they get information online,speak freely,and express emotions.As an important part of the network ideological and political education in colleges,the research of college students’ internet public opinion guidance has gradually attracted the attention of colleges and universities.But when most colleges responding to online public opinion incidents,it seems impossible to start,Because it hasn’t established a reasonable and perfect guidance mechanism.Therefore,it is urgent to explore a complete,feasible and widely applicable guidance mechanism for college students’ online public opinion.This article will be explained through the following four sections.The first part introduces the research background and significance,innovations and deficiencies of this research.The second part is the research on the theoretical basis of online public opinion guidance for college students.Propose the definition of the online public opinion guidance for college students,and defines the connotation of online public opinion guidance for college students from the guiding subject,the guiding means,and the guiding object.The third part elaborates the problems of Internet public opinion guidance for college students in the current stage,and analysis of the cause of the problem from the guiding subject,the guiding means,and the guiding object.The fourth part regarding these problems and the causes above,proposed specific measures in terms of guiding teams,guiding platforms and student education.Establish a college student network public opinion guidance mechanism which integrates public opinion supervision and management,information research and judgment,communication feedback,and public opinion indemnification.Further ensure the smooth implementation of online public opinion guidance for college students.Guiding public opinion on the Internet is a arduous task,and it requires the attention of major universities.Internet public opinion guides should know their responsibilities,assume responsibilities,research the relevant theoretical basis of Internet public opinion guides,then apply them to practice,and make overall planning.Deepen the reform and development of college education and strive to create a clearcampus network environment.