Study On The Current Situation And Countermeasures Of Network Public Opinion Guidance

With the popularity of the Internet, the number of Internet users increases rapidly. Especially in institutions of the higher learning, because the college students have strong ability to abtain new things, the vast majority of college students get access to the outside information through the Internet. But the current Internet environment is very complex, the online information shows the characteristics of irrational and emotional. To a great extent, this kind of situation of network will affect the development of the university network public opinion. Once the public hot events happen, this situation would be easy to cause great impact and fluctuation to college students groups. Especially the Internet has the characteristics of fast transmission and wide spread, so to strengthen the construction of network public opinion guide mechanism is urgently needed. Colleges and universities network public opinion development mainly has four stages, and the purpose of the university network public opinion guide mechanism construction is to get the general network public opinion controlled in the incipient stage and to prevent the spread of hot network issues. At the same time, once the network public opinion outbreak, we should strengthen the detection of the university network public opinion environment, thus we can guide the college students’ mood more effectively. Colleges and universities can intervene the direction of public direction after the events of network public opinion happen through the way of cultivating opinion leaders. After the network public opinion events subside, colleges and universities should take active action in the aftermath to prevent malicious people from taking advantage of the characteristics of students being easy to be incited to cause turbulence. In addition, colleges and universities need to actively summarize experience and lesson of network public opinion guide and constantly strengthen the cooperation with other colleges and universities, government departments and the media. Universities should adopt the above ways to constantly promote to establish the network early warning mechanism and emergency mechanism in colleges and universities. Thus colleges and universities can timely take effective measures to correct guide students to network public opinion direction in case of network public opinion outbreaks after an emergency so as to promote the healthy growth of students, also can ensure the long-term development of the school. Only when the whole school realize the importance of strengthening university network public opinion detection on thought, can they take effective action in the actual work and establish a perfect system of university network public opinion guide as well as promote the purification of the network environment in China and make great contributions to an orderly network environment construction in colleges and universities. All in all, to strengthen the improvement of the network public opinion guide mechanism in colleges and universities is an important content of the comprehensive development of colleges and universities, and it also needs to be attached great importance for the next line of education workers.