A Study On The Concept And Path Optimization Of Campus Football Propaganda In Guanshanhu Lake District Campus Football Characteristic School

In June 2009,the State Sports Administration and the Ministry of Education jointly established the National Youth Campus Football leading Group and issued the Circular on the Development of National Youth Campus Football activities.In 2014,campus football became the key project of school physical education reform and education reform.The opinions of the Ministry of Education and other six departments on speeding up the development of youth campus football mentioned that speeding up the development of youth campus football is the implementation of the Party's educational policy.The important measures to promote the physical and mental health of young people are the basic project to consolidate the foundation of football talents,improve the level of football development and realize the dream of Chinese football.2015 State Council Office The General Plan for the Reform and Development of Chinese Football issued by the Public Hall clearly states: "it is necessary to give full play to the educational function of campus football and promote the healthy growth of young people while promoting the popularization of campus football.So that students' cultural learning and football learning can be developed synchronously." Campus football has been popular under the condition that it has been highly valued by the state,but the research on campus football propaganda is very weak,and the research results named directly after "campus football propaganda" have not yet appeared.This paper adopts the methods of literature,questionnaire,interview,mathematical statistics and logical analysis,etc.,with the view of Guiyang City.The campus football characteristic school in Shanhu District is the object of investigation,this paper studies the renewal and reform of campus football propaganda idea and the optimization and perfection of propaganda path,in order to reveal the problems of outdated and outdated propaganda idea,poor and narrow propaganda path and so on.Call for attention to and attention to campus football publicity work,It provides some theoretical reference for the idea and path optimization of campus football propaganda.According to the concept and path problems of campus football propaganda,this paper puts forward the optimization strategy: to open up the main line of campus football propaganda.Form the public opinion and propaganda system of campus football,strengthen the construction of campus football journalists,improve the thinking ability of propagandists,and adhere to the school.Garden football development ideas,create campus football cultural atmosphere.The conclusions are as follows.First,Guanshan Lake District is a new area of Guiyang City,its ecology,economy,culture,education and other aspects have developed rapidly,and its campus football activities have been in the forefront of other counties and districts in Guiyang City.However,due to the limitation of regional conditions and the different attention of each leader,the development mode of campus football still needs to be unified,the venue and facilities need to be improved,and the staffing of teachers needs to be strengthened.Second,the campus football propaganda in Guanshan Lake area lags behind,the means are scarce,the influence is limited,and the campus football propaganda and development can not be synchronized.Third,the concept of propaganda is subject to the economy.The influence of culture and system can not fully realize the integration of school campus football educational thought and football culture.Fourth,the concept of publicity is restricted by the different professional level of teachers and the uneven hardware facilities of the school.Fifth,the concept of propaganda is imprisoned by old ideas.Sixth,the path of propaganda is rampant,lack of communication main line,there is no continuous tracking of relevant information reports.Seventh,the path of publicity is limited by the degree of attention paid by leaders and the professional level of propaganda staff.Eighth,the path of publicity is lack of mainstream media live reports,the overall attention is not enough.