Research On The Marketing Strategy Of Large Activity Ticketing

The whole name of F1 is the Formula 1 World Championship.It is the largest,the most mature,the largest number of participants and the longest racing race in the world.Its history can be traced back to the 50 s of last century.The average annual audience rating is more than 60 billion times.F1,Olympic Games and the world cup are commonly known as the "three major sports events in the world",and are widely concerned by people all over the world.In 2004,China introduced the F1 Grand Prix for the first time and settled it in Shanghai.It attracted a lot of Chinese audience’s attention and love.But from the point of ticketing,its performance was poor and did not achieve the expected effect of the sponsor.If we want to achieve the expected effect of the host company and achieve sustainable revenue and development,the organizers must optimize their ticketing marketing,enhance the company’s revenue level and ensure the attendance.There is a ticket center department in the organization,its main function is to match the ticket to work management and guidance,improve the ticket pricing and marketing strategies and implementation,find the rules from the status quo of the current ticketing operations and sales,to fully tap the potential ticket market,play idle market resources,take the rational use,finally improve the company’s business.The author of the article took investigation of F1 Chinese ticket center as basement,combined with own work experience,with the theory of marketing,this paper analyzed the F1 China division over the operational data,compared the domestic and international successful ticketing experience,to discusse the marketing strategy of F1 Chinese division ticket center,to fully tap the potential resources and promotion of space,in order to improve the ticket marketing situation,enhance the level of revenue China division F1.