Study On Culture Of The 2018 Beijing Marathon

The recommendations of the CPC Central Committee on formulating the 13 th five-year Plan for National Economic and Social Development,adopted by the Fifth Plenary session of the 18 th CPC Central Committee,put forward the strategic concept of a healthy China.The outline of the 13 th five-year Plan for National Economic and Social Development has made a comprehensive plan and arrangement to promote the construction of a healthy China.It is proposed that the national fitness strategy should be carried out and the nationwide fitness campaign should be carried out widely.Marathon race as the leader of national fitness,it has important significance in promoting national fitness,but the cultural value behind the marathon project needs to be discovered and promoted if we want to continue to develop.Let people know that marathons love horses Pull loose.At present,as the earliest marathon race in China,the cultural development of Beijing Marathon has the most important significance to promote the development of domestic Marathon.This article mainly through the literature method,the expert interview method,through the Beijing marathon race material culture,the spirit culture,the behavior culture,the system culture carries on the analysis to the Beijing marathon culture,in which the material culture includes the track setup,The number of mobile toilets,track along the replenishment,medal setting and its cultural connotation,competition clothing and its cultural connotation and so on;The spiritual and cultural connotation includes the concept of the race,the analysis of the name of the race,the analysis of the logo,the marathon Registration situation analysis,public welfare setting,bonus setting,etc.;behavior culture includes values,behavior style,behavior environment,etc.;system culture includes competition rules,regional start-up,media promotion,competition service and so on.At present,marathons are developing like blowouts,but many urban marathons have much the same problems,not really bring into play the cultural connotation of marathons.Research conclusions: 1.The Beijing Marathon can fully understand the cultural characteristics of Beijing in the course of the race,including the design of the track,the interaction of the races,the promotion of the events,the slogan of the race,and so on,which can enable runners to fully understand the cultural characteristics of Beijing during the race.Beijing Marathon Organizing Committee strengthens The competition management also attaches importance to the promotion of the event,and the medical publicity of the event is also the front line.3.At present,the volunteers of the Beijing Marathon are mostly from various colleges and universities,with high cultural quality,and can serve well in the event through a certain amount of training.However,because of the mobility of college students,they cannot continue to work in volunteer positions.4,the service of the tournament is still not in place,such as the number of mobile toilets at the end of the race,the congestion in the storage and storage area of the competition bags,and so on.The organizers of the Beijing marathon race attach great importance to the medical work,strengthen the training of the relevant staff and improve the professional quality.But in terms of professional management,we still have to 6.Compared with foreign excellent marathon events,Beijing marathon public welfare activities are in a backward level in public welfare setting,public welfare publicity,and so on.