| In 2012,the first Kunming Plateau International half-way Marathon started with the theme of "harmonious environmental protection-the capital of plateau sports and leisure".Over the past seven years,Kunming Marathon has attracted many marathon enthusiasts both at home and abroad because of its unique geographical environment and rich customs and customs.In driving the national fitness,but also made certain contributions to enhance the image of Kunming city and build brand events.At present,Kunming Marathon has become a unique brand competition in China,is a window to display the image of Kunming city,and actively promotes the urban development of Kunming.Kunming Marathon In the case of certain achievements,it is more necessary to seek improvement and development,and the promotion of the quality of the event is related to all aspects,but the management and planning of the whole event is at the core.Therefore,on the basis of understanding the management mode of Kunming marathon race,further optimization and improvement will certainly play a key role in improving the quality of the race.With the continuous development and expansion of the scale of the tournament,the management of the event is becoming more and more tedious,and the requirement to the manager of the event will be higher and higher.How to manage the event scientifically and effectively will be the biggest problem faced by the managers of the event.In this context,this article has carried on the in-depth systematic investigation and the analysis to the Kunming marathon race management present situation,takes the Kunming marathon race management present situation as the research object,using the method of literature and data,and the method of expert interview.The questionnaire method and the field survey method have carried out the in-depth investigation and the systematic analysis from the competition management mode,the human resources management,the operation management,the competition guarantee,the goods and equipment management,the market development presentsituation,the information promotion and risk management so on.Draw the following conclusions:1.Kunming Marathon is a combination of management constitution,with the strong support and promotion of the government,a unique sports event with Yunnan characteristics has been formed.2.According to the analysis of human resource management in Kunming Marathon,the recruitment mode of volunteers in Kunming City is single,which hinders the enthusiasm of other volunteers who are eager to serve in Marathon;the referee is lack of responsibility,and the local athletes are relatively lack.Some athletes did not seriously check-up and other phenomena,increased the risk of the event.3.The work efficiency of the organizing committee of Kunming marathon race is low,the inquiry and download of the award-winning certificate after the competition are not timely enough,and the delay time is longer.On-the-spot items signs are not clear enough,specific toilet facilities instructions are not obvious enough,start point into the toilet crowded phenomenon. |