Mobile-game-induced Sharing And Social Responsibility Guidance

With the increasing dependence of mobile Internet users on social behavior,the socialization bias in mobile games is becoming increasingly prominent.As the most important part of social interaction,online information sharing behavior has become an important way for social software to solicit new users?promote and enhance user's stickiness.Moreover,it has stimulated the socialization of mobile games,and leads a new social model – Mobile-game-induced Sharing.Mobile-game-induced Sharing,which is the social sharing behavior of mobile game users based on mobile games,includes six elements---"Mobile Games","Inducement Mechanism","Players","Information","Social platforms" and " social users";its information content often has the following characteristics: highlighting the player's personality;weakening the editing process;promoting and advertising;becoming a game entrance;embedded in other social software to enhance and improve the user experience.In recent years,due to the richness of game content and the diversification of operational methods,the trend of Mobile-game-induced Sharing has mushroomed,and its Inducement Mechanism is changing with each passing day.Based on the Uses and Gratification Theory,this paper combines the multidisciplinary perspectives of Encouragement theory,Context Effect theory and Interpersonal Attraction theory to deeply explore the composition and course of the Inducement Mechanism in today's hot mobile games.The study found that in different scenarios,the induction paths between the sharing subject and the sharing object are quite different,and can be divided into two categories--core players or social users.In the text,the induction form is summarized into the following four types: technology inducement,substance inducement,interaction inducement,rule inducement,content inducement;and according to different scenarios and paths,the combination of Inducement Mechanism has formed a variety of rich induction effects.Based on the analysis of the inductive sharing mechanism of mobile games,this paper believes that it has a positive impact on platform content innovation,improving application convenience and environmental protection,improving player self-disclosure,and promoting social cultural diversity.On the other hand,it reduces the sharers altruism,interferes the user's sharing habits,deprives the user of sharing rights,and even brings about problems such as social context resolution.This paper calls for the Mobile-game-induced Sharing to take appropriate social responsibility guidance,re-empower the sharing of subjects in inductive sharing,pay attention to the feedback of secondary communication,and carefully grasp the cultural output and communication orientation,hoping to use this as a good suggestion for the construction of the social environment.