The Marketing Strategy Research On QC Training Institutions In Daqing

With the implementation of the "burden" policy,more and more students' extracurricular time,residents in Daqing has been also attaches great importance to the education problem of children,most families have not satisfied the school education,the primary and secondary schools outside the training organization obtained the unprecedented development space and opportunities.The QC training institute is a primary and secondary school training institution in Daqing,which has developed rapidly in recent years.As the outside training market in Daqing increasingly fierce competition,how to use effective marketing strategy to gain advantage,become QC training institutions need to consider the reality of the problem.In this paper,the market positioning of QC training organization is put forward,and effective marketing strategy is put forward.In this paper,in combination with relevant theory,on the basis of literature research,both at home and abroad for Daqing off-campus training market analysis,market positioning and according to the market segmentation,puts forward practical operability of the marketing strategy of QC training institutions.This paper is divided into five chapters: the first chapter studies the background,purpose and significance of the research paper,and combing through the research literature to determine the research method and content structure.The second chapter organized the relevant theories of outside training and marketing,and prepared for the next study.The third chapter in Daqing elementary and middle schools outside the training market marketing environment analysis,concrete can be divided into macro environment including political,legal,economic development,social and cultural aspects and micro environment includes market supply and demand aspects;Chapter iv the market segmentation of primary and secondary school outside schools in Daqing,and the target selection and positioning of the specific situation of the QC training institution;The fifth chapter,according to the market orientation of QC training institutions put forward the corresponding marketing strategy,including product strategy,price strategy,channel strategy,promotion strategy,etc.,at the same time also should strengthen the personnel management,in order to improve the market competitiveness of QC training institutions.