Research On The Internet Service Products Strategy Of FESCO

In recent years,along with China’s booming Internet technology,the traditional industry has owned the solid foundation for promoting the development of the "Internet +",the next three to five years will be the golden age in the development of China’s human resource service industry,the wide application of Internet technology could bring new opportunities for the development of human resources service industry.Beijing Foreign Enterprise Human Resources Service Co.,Ltd.(FESCO)is China’s first professional human resources services company,which has kept a long history of the human resources professional service.Right now FESCO is conforming to the trend of the development of the industry,actively promoting the application of Internet technology in the traditional human resource service industry,meanwhile it is making great effort to implement the layout of "Human Resources + Internet" business strategic direction.On the basis of enterprise product strategy management theory,the study of this thesis is targeting to deeply analyzing the business environment and development trend of human resource service industry in our country,and it has made the company’s Internet service product development strategy through combining its own resources and capabilities from FESCO and tightly studying around Internet development frontier.In the process of strategy formulation,a series of tools including PEST analysis model,five forces model,external factor evaluation(EFE)matrix and internal factor evaluation(IFE)matrix has been used to give detail analyzed in the field of factors from macroscopic environment and internal resources,and SWOT matrix is applied to match enterprise product strategy analysis,meantime,based on the quantitative strategic planning matrix(QSPM)evaluation results,figure out the product development strategy of the enterprise.Eventually,according to the enterprise actual situation,it has made a relatively feasible product strategy implementation and guarantee scheme.The research results of this thesis has played a guiding role on FESCO on the Internet service product strategic direction to build the core competitiveness,as well made a certain guideline for the traditional enterprise business transformed to the Internet service.At the same time,also provide a certain reference on developing the product strategy for human resources service industry related enterprise.