The Research Of Business Model Of The W Educational Training Institutions

In recent years,with the development of social economy and the improvement of people's living standards,people are increasingly aware of the importance of improving their comprehensive quality,making the training industry ushered in unprecedented opportunities for development.However,with the development,the homogeneous competition among training institutions is becoming more and more serious.In order to find a better space for survival and development,various educational and training institutions are trying different business models.W Educational Training Institution is a professional qualification certificate training and academic training institution.Although its high-quality teaching and service level has won the recognition and praise of customers,how to improve the competitiveness of enterprises and promote the healthy and stable development of enterprises through business model is still an urgent problem for W Educational Training Institution.Firstly,according to the actual operation status of the education and training industry and W educational and training institutions,this paper collates and studies the relevant theories of business models at home and abroad,and clarifies the importance of business models in the development of W educational and training institutions.Then,using Alexander Ostwald's business model canvas analysis tool,from the canvas three modules nine elements,namely,the basic business module includes key business,partners,core resources three elements;customer module includes customer segmentation,customer relationship,value proposition,channel access four elements;financial module includes income sources,cost structure two elements,targeted.This paper analyses the actual business model and operation status of W educational and training institutions,and summarizes the problems existing in these three aspects compared with the company's strategic objectives and competition requirements.Finally,some suggestions are put forward to improve the business model of W educational and training institutions.Through the perspective of the business model elements of W educational and training institutions,the advantages and improvement methods of W educational and training institutions' business model are sorted out and refined,so as to further improve the business operation efficiency and profitability of W educational and training institutions,and win more competitive advantages for W educational and training institutions.With W educational and training institutions as a reference,it provides theoretical basis and technical support for the healthy and rapid development of the training industry.