A Study On MOOC Development Of Chinese Education Publishing Companies

With the development of internet technologies,MOOC(massive online open courses)became a new educational formation,which caused a profound technological enhancement in global educational field.Universities,internet companies and educational institutions have been involved in MOOC,as the educational enterprise builder,education publishing company,it should participate in the construction of MOOC as soon as possible.Aiming at the development of education publishing enterprises in MOOC field,based on the theory of media convergence,the article outlines the development of MOOC at home and abroad.Furthermore,the development of domestic and international education publishing enterprises in MOOC field was analyzed with macro and micro perspectives.In addition,the problems of MOOC construction for our educational publishing company were evaluated.Finally,suggestions and strategies were put forward according to our publishing situation,in order to promote the development of our education publishing companies in the field of MOOC.Literature analysis,case study and other methods were used in this study to provide reference for the development of our education publishing enterprises in MOOC field.It contains five parts in this study.Firstly,it's about the background.On one hand,Development of the MOOC become globalized.On the other hand,our relevant policies was introduced to support online education,digital publishing,etc.In this part,the significance and innovation of this research are pointed out as well,i.e.enriching the publishing research and guiding our educational publishing company in MOOC field.Related concept was defined and literature review was conducted.And the innovations of this paper were proposed.In the second section,the development status of MOOC at home and abroad was briefly introduced.Three large MOOC companies abroad(Coursera,Udacity and edX)and three large MOOC companies at home(xuetangx,CNMOOC and icourse)were introduced and analyzed respectively.The development of educational publishing company in MOOC was analyzed in the third section.Firstly,MOOC development of education publishing companies at home and abroad was analyzed macroscopically.Then Pearson Education and Higher·Educational Press were regarded as two typical examples with the microscopic analysis of business layout and development patterns.And the demands of the publishing in MOOC field were summed up with the product level and the service level.The problems of our educational publishing company for MOOC development were evaluated in the fourth section,including backward products and resources,weakness of service awareness,imperfect enterprise management system and short board of capital and technology,etc.In the fifth section,suggestions and strategies were put forward for the development of our educational publishing companies in MOOC field.During the development of our educational publishing company in MOOC field,the development trend and strategies should be paid attention.Additionally,our educational publishing companies should look for their own development strategies according to our own national condition.Some development Strategies for our educational publishing companies were proposed,including comprehensive layout of MOOC field with the foundation of product development,actively transformation to the service provider in knowledge dissemination to achieve value service,optimization of enterprise management system and promotion talent and brand building,as MOOC field should be further improved in terms of content construction,cooperation with all parties to promote the development of MOOC,etc.The development of our education publishing companies and publishing requirements in MOOC field were analyzed in this paper.Then the practical problems of MOOC development in our education publishing companies were summarized objectively.Meanwhile,the development strategies were proposed as more detailed as possible.On one hand,the digital restructuring of our education publishing companies was promoted to guide the development of our education publishing companies in MOOC field.On the other hand,the participation of education publishing companies in the construction of MOOC,which will promote the balanced development of our education,brings positive social benefits.