The Research Of Publishing Strategy Of Compulsory Education Textbooks In Qingdao Publishing Group Against The Background Of New Curriculum Reform

As the carrier of elementary education,compulsory education textbooks also carry heavy responsibilities of cultural impart and inherit,as well as improving the education level of the entire nation.The special status of those textbooks in the book market made a significant role in the field of publishing.The changes of government strategy,which once change,it will also affect the publishing strategy of compulsory education textbooks.At the background of enforcing new education policies,the method of textbook compiling changed from examining to examining and approving.Meanwhile,compulsory education textbooks started carrying out a new regulation such as examining and approving,and a test run of bidding publishing has already started.Therefore,an all-round competing publishing system has set.As an experienced city publishing house of publishing compulsory education textbooks,Qingdao Publishing Group started from nothing,it reflected the influences from those changes of government policies towards whole industry.Qingdao Publishing House caught important information about policies changing and seized the opportunity to form a professional compiling team.Along with writing textbooks and passing government examines,spreading textbooks to the whole country and maintaining the quality and training after sale,Qingdao Publishing House has been doing a good job in those above-mentioned aspects.But there's still room to improve for textbook-editing team.Since the brand effect hasn't formed and the supporting products haven't fully developed.For parts imperfectness of Qingdao Publishing House,some suggestions which are easy to implement,are brought up in last chapter of this thesis.The following suggestions are for example: Establishing awareness of its brand and publishing quality textbooks with this spirit;Taking author resources seriously and develop a professional expert team for researching and developing new textbooks;Giving full play to its technical advantages and forge an all-round,multi-level textbook publishing structure;innovating its system;etc.publishing.