A Study On The Influencing Factors Of Interpersonal Interaction Behavior Of Wechat Of College Students

At present,the use of WeChat has penetrated into many aspects of daily life.The connection among people based on WeChat has become a normal.College students as active users of WeChat,the interpersonal interaction behavior of WeChat of college students is becoming more and more frequent.However,little is known about the influencing factors of interpersonal interaction behavior of WeChat of college students.This study is based on the Social Cognitive Theory,under the framework of the interaction of three variables,environment,individual and behavior,taking the interpersonal interaction behavior of WeChat of college students as the result of the interaction between the realistic environment factors and.the individual factors of college students,focusing on the main factors of individuals,including social self-efficacy.At the same time,the study learns from Maslow's Hierarchy of Needs Theory and the Media Dependency Theory,trying to analyze the influential factors and the mechanism of the interpersonal interaction behavior of WeChat of college students comprehensively and objectively.By studying the relevant literatures,combining with daily observation and simple interviews with 14 college students,the author puts forward the variables and assumptions of this study.And then through the questionnaire survey for empirical research,the selection of the survey samples was carried out in four colleges and universities in Wuhan.According to the method of stratified sampling and simple random sampling,a total of 500 college students with four diploma classes,including undergraduate,undergraduate,master and doctoral degrees are checked.Then,the correlation analysis and multiple regression analysis are carried out on 473 valid samples.Drawing the following conclusions:(1)From the perspective of the Social Cognitive Theory,the study found that there are 3 influential factors are related to the interpersonal interaction behavior of WeChat of college students:college students' own information needs,social self-efficacy and the realistic interpersonal relationships.(2)The mechanism of the three influential factors is:The college students'own information needs,realistic interpersonal relationships and social self-efficacy are positive impact on college students' interpersonal interaction behavior on WeChat.Among them,the college students' own information needs have the greatest effect on the issue,while the social self-efficacy has the least influence.(3)Loneliness is associated with the interpersonal interaction behavior of WeChat of college students,while there is no significant influential relation between them.The results of this study reveal us that we should rationally treat the interpersonal interaction behavior of WeChat of college students.It is the result of the combination of individual and reality,subjecting to many factors.At the same time,we should rationally guide the interpersonal interaction behavior of WeChat of college students,it is necessary to work from various perspectives.So as to play the positive effect of the interpersonal interaction behavior of WeChat,but also with the reality of social interaction benefited together.