Research On Transmission Route Of Balloon Volleyball In Gansu Province Under The Mode Of 5W

Since the state council promulgated "outline of the nationwide body-building plan" in June 1995,community sport of China have been developed in an all-round way.With the rapid economic development of our country,people's living standards have been improved greatly,and the demand for sports culture and service is also increasing.To make fully use of the important role in sports,including building a comprehensive moderately prosperous society,improving people's livelihood,promoting economic development and boosting cultural prosperity,meanwhile speeding up the comprehensive harmonious and sustainable development of sports industry and sports undertaking in gansu province,this paper takes the method of literature material,expert interview,questionnaire survey,mathematical statistics,fieldwork and logical reasoning,with the transmission way of balloon volleyball as the research object and people who engage in the balloon volleyball as investigation object in gansu province.The content of research and analysis is transmission themes,communication content,media,audience and communication effect,which use the 5 W mode from the perspective of communication science,also to analyze the transmission elements of balloon volleyball by the actual need in gansu province.In addition,it puts route of transmission of balloon volleyball in gansu province,it provides reference and draw lessons for seeking the development of the national fitness system and improving the public scientific recognition of Balloon Volleyball,driving the healthy and orderly movement of balloon volleyball in the gansu province.Research conclusions: 1.The disseminators of balloon volleyball show the pluralistic characteristics,which take the government,enterprises and individuals as subject in gansu province.The main ways for disseminators of balloon volleyball in gansu province are performing government functions,strengthening the supervision and implementation of policies in cities,increasing the construction of gas volleyball venues,and facilitating the promotion of balloon volleyball in cities and ethnic minority areas,accelerating the development and forming a development system of enterprises and institutions of enterprises and institutions of Balloon volleyball.It needs to perfect the training system for sports professionals and gives full play to the guiding role of physical education teachers in schools.2.The communication content of balloon volleyball is characterized by popularity,innovation and team spirit in gansu province.In gansu province,the dissemination of balloonvolleyball mainly include relying on the concept of culture,fitness and entertainment.3.The media organization of balloon volleyball mainly includes the volleyball association of gansu province,volleyball club and other organizations.There are relatively few media for the event,and its influence and publicity have certain limitations.Print,electronic and new media still need to be integrated and extended in gansu province.The main media channels of balloon volleyball in gansu contain strengthening the management of media organizations such as the gansu volleyball association and volleyball club,vigorously organizing and carrying out balloon volleyball competition activities,increasing the effect of media publicity and improving the interaction and integration of the media.4.There are relatively more female audiences for the transmission of balloon volleyball in gansu province,and the age are middle,there are differences in educational level and occupational structure,the number of years to participate in air volleyball is relatively short.The frequency of taking part in balloon volleyball every week is less.The main motivation of players in balloon volleyball is to keep fit and enjoy themselves.The main ways for balloon volleyball in gansu province to spread its audience comprise refining the audience according to individual needs,meeting the needs of the audience and stimulating the audience's interest in learning.5.The communication effect of gas volleyball in gansu province is characterized by the positive influence of balloon volleyball players on cognition,emotion,attitude and behavior.The communication effect of balloon volleyball in gansu province mainly include establishing a feedback mechanism,tracking and investigating a part of the audience for a long time,and guiding the audience to continue to participate in balloon volleyball through the feedback information.The following suggestions are put by the research conclusion: 1.The development of balloon volleyball sports in other cities and counties should actively follow and study the developing mode of lanzhou city balloon volleyball,promote the development of gas volleyball sports in gansu province regional and dissemination,make the volleyball sport become a part of the national fitness,and rich people's fitness needs.2.It should set up and popularize balloon volleyball in the college physical education course of gansu province,in order to stimulate the learning interest and cultivate the consciousness of lifelong sports of college students,meanwhile popularize gas volleyball in primary and secondary schools to prepare for the training of sports reserve talents.3.It maybe strengthen the publicity of various media and improve the interaction and integration among them,so that more peoplecan understand and participate in the balloon volleyball.4.Increasing the construction and utilization rate of sports venues provide basic guarantee for gas volleyball,and enhance the training of referees make full use of the guiding role of sports social instructors to promote the development of technical level of gas volleyball.