Mobile Online Games On Traditional Culture Communication Research

With the advent of the network era and the rapid development of economic globalization,the inheritance of Chinese traditional culture is facing many challenges.Mobile online games contain rich traditional cultural materials,have becoming a new way of cultural communication.Mobile online games have the ability and advantages of traditional culture communication.Combines with the theory of mass media culture communication,this thesis takes two case studies "Fantasy Westward Journey" and "Onmyoji" mobile online games.This study analyzes the traditional cultural communication performance on mobile online games,summarizes the advantages and problems,and suggests corresponding advises.The main contents of this thesis are as follows:The first part mainly elaborates the mobile online game on culture communication research background and the present situation,including the topic selection significance,the research review,the related concept and the theory,the research method,the innovation point,and the insufficiency.The second part discusses mobile online games' unique advantages on traditional cultural communication.Analyzes mobile online games' feasibility and necessity on spreading the traditional culture.Feasibility analysis includes the following five aspects: the convenience and universality of mobile phones,the robust interactivity of the game and the sense of group identity,the ability of the mobile online games as the traditional culture carrier and the influence of changing the gamers perception.The necessity analysis includes two aspects: the cognition of the national traditional culture and the impact of foreign culture on Chinese traditional culture.The third part analyzes "Fantasy Westward Journey" and "Onmyoji" two mobile online games as a concrete research case,discussed the representativeness and comparability of mobile online games' traditional culture communication.This part includes the game recognition,the game communication culture's representative,the similarity of the game subject matter and type,the similarity of the game user group.The fourth part analyzes the concrete manifestation of traditional culture in two mobile online games.This thesis divides the mobile online games' traditional culture into the surface culture and the deep culture.The dress shape and the architectural style in mobile online games represent the surface culture.The background story and the mainline plot in mobileonline games represent the deep culture.The fifth part researches the advantages of traditional culture on the mobile online game.This part compares two mobile online games on the traditional culture dissemination advantages.The traditional cultural knowledge dissemination is more specific.Religious and cultural dissemination are more varied."Fantasy Westward Journey" puts the gang culture into the game system."Onmyoji" on the Japanese Heian culture of the reduction degree has high fidelity,and add sound,anime and other Japanese characteristics.The sixth part summarizes the disadvantage of two mobile online games in traditional culture communication.This study explores that two mobile online games' traditional cultural communication remains on the surface and is inconsistent with the essence of traditional culture."Fantasy Westward Journey" has less traditional culture.The traditional cultural sources in "Onmyoji" are not distinct.The seventh part proposes suggestion the mobile online game on the traditional culture communication from the government policy and the game company.The government should strengthen the supervision of mobile online games on traditional culture communication,and pay attention to the cultivation of mobile online game development personnel,promote the export of mobile online game overseas.A game company should enrich the traditional culture connotation,divide the user group,focus on the economic and social benefits of combining.The eighth part is the conclusion,summarizing the research conclusion of the study of mobile online games' Chinese traditional culture communication.This thesis proposes some optimization solution to spread Chinese traditional culture.