Study On The Communication Of Chinese Traditional Culture In The Game Of National Style

National style games are a type of video games,it has a distinct Chinese style.After 30 years of development,national style games have entered the stage of quality development.It plays a positive role in the conservation,inheritance and output of traditional culture.But there are some negative problems with the communication of traditional Chinese culture.Therefore,it is necessary for all sectors of society to work together,thinking about how to achieve the inheritance and dissemination of traditional Chinese culture through the national style games.This paper adopts participatory observation method,literature analysis method,questionnaire survey method and in-depth interview method,taking national style games as the research object,and using the game as a cultural medium to explore the current situation and problems of its communication process.Firstly,comb the development course of the national style game in the pan-entertainment era,and summarize the characteristics of national style games;Secondly,based on the results of questionnaire survey and in-depth interview,analyzing the communicators,propagate content,media,receiver,and communicational effect.Through research,national style games have played a certain role in the communication of traditional Chinese culture,but the communicational effect is not satisfactory.There are still a series of problems in the communicators,propagate content,the communication channel;Finally,according to current problems,some suggestions fromthe game enterprises,industry associations,the government,and game users are proposed to guide national style games to inherit and spread Chinese traditional culture.