Research On The Factors Affecting Supply And Demand In The Swimming Training Market For High School Students In Shenzhe

Today,with the continuous development of national education,the education reform is gradually deepened to the system and behavior level,and the fact that some indicators of students’ physical health are declining has been valued by the country.In order to adapt to the needs of students ’social development and students’ interests and hobbies,in view of this problem,many areas break through the traditional mode of "primary rise" test sports examination,set up swimming as the physical education examination project,in order to play the important role of swimming in enhancing the physical fitness of teenagers.In 2017,Shenzhen carried out the reform of physical education in the high school entrance examination,and Shenzhen Municipal Education Commission officially added swimming items in the physical education examination for junior high school graduates,and formulated corresponding assessment requirements and standards for candidates.Under the baton of the high school entrance examination,schools,teachers,parents and individual students began to pay attention to swimming,which led to the surge of the demand for swimming training.How to carry out swimming training in line with the actual needs of students in the Shenzhen high school entrance examination has become an urgent problem to be solved.Therefore,through the analysis of various factors affecting the supply and demand of swimming training in the high school entrance examination in Shenzhen,the optimization suggestions for the development of swimming training market in Shenzhen high school entrance examination,which not only provides theoretical basis and suggestions for the development of swimming training in the high school entrance examination in Shenzhen,but also has practical significance for the development of examination sports training.This study choose 30 different scale of Shenzhen swimming training institutions as the supplier research object,randomly selected 900 students in Shenzhen parents for the buyer research object,using literature method,questionnaire survey,mathematical statistics,interview method of the Shenzhen students swimming training market research that Shenzhen swimming examination swimming training market development is not perfect,the imbalance between supply and demand,in the swimming training market is still in the primary stage of development.The following study results are summarized:(1)Swimming training in Shenzhen is mainly based on public sports venues and swimming training institutions.Although most training institutions recruit a large number of students every year,the number of people participating in swimming training for the purpose of examination is relatively small.Most of the training institutions have relatively perfect site facilities and reasonable course pricing.In terms of coach recruitment,most of them are part-time students majoring in swimming in universities,and the marketing means are single.(2)Most of the students have the needs of swimming training in the high school entrance examination,and students are more inclined to choose public sports venues with better site conditions and professional swimming training institutions.And can afford the pricing of training institutions,the first consideration is the coach qualification and teaching experience.(3)The swimming training market of Shenzhen high school entrance examination is in short supply,the main market of Shenzhen high school entrance examination is not running well,the marketing means of swimming training of Shenzhen high school entrance examination is single,the overall quality of coaches is general,and the lack of supervision and after-sales service.The behavior of students participating in swimming training in Shenzhen city shows a diversified trend,and the demand of students in the high school entrance examination varies with their consumption level,health status and interest in swimming.(4)Using factor analysis method to verify that the charging standard,coach factors,service quality,site environment and atmosphere,and complete supporting facilities are the factors affecting the development of the sports swimming training supplier market in Shenzhen high school entrance examination,and the development of the buyer market is affected by the product price,leisure time and product functionsThe following research recommendations are made:(1)The relevant administrative departments of Shenzhen Municipal Government shall improve the supervision system,improve the service quality through supervision,and realize new value through governance innovation;guide the swimming training market for the middle school entrance examination to the direction of professional and regularized,and give certain preferential policies to bring all kinds of swimming training institutions into the supervision system.(2)Operators of all kinds of swimming training institutions shall provide corresponding management ability and innovate management mode,so as to keep pace with The Times and learn from the successful experience of other examination sports training.Improve the marketing system,set up the position of course consultant,better serve the students,and promote the overall development of training institutions.(3)All kinds of swimming training institutions shall establish and improve the assessment system,regularly evaluate the training services of the coaches,ensure that the coaches have a strong sense of responsibility and high enthusiasm for work,advocate the coaches to learn from each other and compete with each other,and promote the coaches to improve their teaching level.At the same time,cooperation should be strengthened with surrounding middle schools.For schools with swimming venues,training institutions can teach students by providing coaches to schools,upgrade the training venues and conduct diversified training methods.(4)The marketing personnel and after-sales service personnel of the training institution should strengthen the communication with students,ensure the smooth information communication,timely obtain the feedback from students,find the problems existing in the training and improve them,and improve the service quality.