A Study Of Sports Event Hosts From The Perspective Of Social Gender Theory

With the continuous improvement of mass sports literacy,people put forward a higher level of demand for sports event broadcast programs.However,it hinders the healthy development of sports events because of the existence of gender consciousness in the field of sports media hosts.This paper has an insight into the gender differences between male and female sports event hosts behind the screen halo from the perspective of historical retrospection,empirical care and the view of gender,and analyzes the causes of the differences from a theoretical point of view,as well as how to solve the dilemma of female sports event hosts.This paper is divided into five parts.Firstly,it introduces the lack of gender perspective of current sports event hosts,and puts forward the practical value of this study and study the history,current situation and trend of research on sports event hosts at home and abroad.The second chapter defines the concept of social gender theory,sports events and sports event hosts based on the research background and literature review.Thirdly through the development of the host of sports events in China,the case of gender differences in the host of sports events,and the gender ideology of host language,this paper analyzes the social gender differences of the host of sports events in China.The research shows that there are imbalances between men and women,men are dominanted and gender stereotypes exist in the host of sports events.The fourth chapter explains the deep reasons behind the gender differences from three perspectives: the center of male chauvinism,female body consumption and the lack of female self-expression.Chapter five puts forward the strategies and methods to eliminate the gender differences of sports event hosts based on the former research.In terms of sports media,it is necessary to include gender awareness,establish a media environment for women's equality and cultural system;in terms of women hosts,it is necessary to shape women's subject awareness,strengthen professional training,and reconstruct the discourse power of women hosts;in terms of social cognition,it should pay attention to improve the aesthetic cognitive level of the audience,establish a fair employment mechanism for men and women,and implement the gender concept of gender equality,so as to create a good external environment for female hosts to reconstruct their discourse space.