Research On Marketing Strategy Of H Preschool Education Company Under The Background Of "Internet+"

With continuous progress of science and technology nowadays,especially rapid development of Internet technology,many industries including education industry have quietly changed,facing new challenges and opportunities.However,in their process of development many preschool education companies are not sensitive to the arrival of Internet era,or their understanding of Internet and how to truly integrate with it only stays on the surface.Therefore,how to develop marketing strategies under the background of "Internet+" times has become an urgent problem for many preschool education companies.Taking the marketing strategy of H preschool education company under the background of "Internet+" as research object,this paper firstly introduced basic situation of H preschool education company on the basis of relevant theories,and analyzed its internal advantages and disadvantages of marketing development.Secondly,it analyzed external environment of marketing development of H preschool education company.Thirdly,based on the STP analysis of H preschool education company,marketing mix strategy of H preschool education company was proposed.Finally,this paper offered supporting measures for marketing strategy implementation of H preschool education company:First,optimize internal organizational structure;Second,establish and improve service system;Third,strengthen the company's talent construction;Fourth,control operating costs reasonablel.