Research On Service Marketing Strategy Of ZM Internet Education Company

With the development of network technology,the network has begun to enter people's lives and play an increasingly important role.From the current point of view,Internet technology has penetrated into people's clothing,food and shelter,and with the development of the Internet,Internet education has gradually emerged and began to play an important role in the field of education.Judging from the current situation of Internet education in China,the number of Internet education enterprises has been increasing,and the quality of educational services has gradually improved.It has become a prominent educational force in China's current education sector.However,while the Internet education industry is constantly evolving,there are also some problems that have greatly affected the continued development of some Internet education companies.This paper mainly takes ZM Internet Education Company as an example to study the service marketing strategy of Internet education enterprises.A more comprehensive analysis of the current environment of the company,and raised the problems of the Internet education company,proposed a corresponding solution strategy.China's service industry has also developed rapidly in recent years,accounting for 51.6% of GDP by 2017.In the context of the rapid development of the service industry,services have become the main strategic means for enterprises to gain market competitive advantage.Implementing service marketing can reflect the greatest value of ZM in society and the value of products or services in the market.The proposal of service marketing plan can well establish the overall image of ZM company,improve the social awareness of ZM company,and deepen the influence of ZM company in the market.This paper studies the optimization of ZM Internet Education Company's service mode.The main line of the research is as follows: theoretical framework,under the guidance of literature and related theories,aiming at changing the service status of ZM Internet Education Company,puts forward service marketing strategies suitable for the company's long-term development.Methodologically,200 parents were selected to evaluate the customer satisfaction questionnaire of ZM by using the service marketing quality model to ensure the authenticity and validity of the data.Factor analysis and regression analysis were used to construct the satisfaction evaluation model.Through questionnaires to different customer groups,ZM Internet Education Company needs to enhance the aspects of timely communication between teachers,head teachers and customers,and physical display of external equipment and teaching equipment.Product strategy.Tailor-made courses,focus on the development of mobile phone products,rich curriculum types.Price strategy: discount Concession Pricing method,new product pricing method.Promotion strategy: advertising strategy,network marketing,public relations and business promotion.Personnel strategy: to enhance staff service awareness,strengthen the professional training of talents,improve teacher satisfaction.Visible display strategy: Visible display of teaching services,teaching materials and teaching tools.Service process strategy: process management of Education Consultant consultation,learning and teaching.Promote customer-centered service marketing.According to the different characteristics of different customer groups,design targeted service marketing strategies,so as to improve their competitiveness and get more benefits.