Research On The Negative Aspects And Countermeasures In The Influence Of Internet Celebrities On College Students’ Values

With the popularization and development of the Internet,there has been a new social phenomenon of "network Redskins",and it has been widely concerned by the public.The Internet celebrity refers to the person who gets the attention,hot discussion or hot pursuit of the audience on the Internet platform.Nowadays,the development of the network Redskins is in a state of flux.College students are the main force in the network world,and they are in an important period of values cultivation.In the free and open network environment,they are vulnerable to the influence of the outside new things.As a trendsetter in the new media communication,network Redskins are easy to be attracted and accepted by college students,which influence their thoughts,behaviors,value orientation and life attitude imperceptibly.On the one hand,due to the contradictory,pluralistic and plastic characteristics of College Students’ values,the research on the negative aspects and Countermeasures in the influence of Internet celebrities on College Students’ values will help college students to establish correct values and thus help them grow up;on the other hand,it will help broaden the research field of Ideological and political education and enhance the effectiveness of Ideological and political education.Internet celebrities have brought positive influence on College Students’ values in enriching the diversity of moral example education,promoting the diversity of aesthetic standards,and providing the practicality of professional values.This paper focuses on the analysis of the negative impact of Internet celebrities on College Students’ aesthetic values,consumption values,professional values and cultural values,such as causing the phenomenon of "judging ugliness" generalization,misleading college students’ consumption views,influencing college students to establish a correct professional view and leading to college students’ self loss.In view of the negative influence of Internet celebrities on College Students’ values,this paper analyzes the reasons for the negative influence of Internet celebrities on College Students’ values from four main bodies: Internet pusher,media,college students themselves and Internet Celebrities,and puts forward countermeasures to eliminate the negative aspects in the influence of Internet Celebrities on College Students’ values.Government departments,media organizations,universities and online celebrities need to work together to help college students establish correct values.Government departments should strengthen network supervision;media organizations should play a correct role in guiding public opinion;colleges and universities should strengthen the education and guidance of college students;network celebrities should strengthen personal self-cultivation.