| Since the beginning of the 21 st century,with the rapid development and widespread application of Internet information technology,the network has extended to thousands of households,and the network self-media,especially the live broadcast industry,has been popular among the society.Thanks to the rapid development of mobile broadband and 4G technologies,2016 ushered in the "first year of Internet celebrity",which set off a wave of "Internet celebrity fever" on the network: namely "watching Internet celebrities","learning Internet celebrities","competition Be a celebrity." While some “Internet celebrities” exert their own strengths and accumulate power to deliver positive energy to the society,while promoting the core values of socialism,the other part presents generalized traits,exposes a lot of problems,and even commits some illegal and criminal things.In the eyes of mainstream online media,it has a negative impact on the harmonious development of our society and the healthy growth of college students.Built on a live broadcast platform with strong interactive characteristics,the "Internet celebrities" not only bring opportunities for college students,but also intangibly affect the values of college students.The current academic research in this area is mostly about the values of college students.Since the "Internet celebrities" are an emerging group,they have only begun to flourish in recent years.The academic literature on this research is few,and the "Internet red" Research on the connection between "people" and college students' values is even rarer.Based on this,this paper will study the influence of "Internet celebrities" on college students 'values,with a view to further thinking and exploring the development of college students' value education practice and related theoretical issues.This research mainly uses the literature analysis method,questionnaire survey method and logic analysis method to develop the "Internet celebrities".The attitudes,understanding and behaviors of college students towards the "network celebrities" and the status quo of the appearance of the "network celebrities" have been launched.In-depth investigation and research,on the basis of the survey data,analyzes the influence and causes of "Internet celebrities" on college students' values,and proposes corresponding education guidance strategies.This study consists of four parts.The first part of the thesis is an introduction,which systematically expounds the research background and significance of this research,summarizes the research status at home and abroad,outlines the difficulties and innovations of this research,and introduces research methods and ideas.The second part analyzes the basic meaning,characteristics,types and relationship between "Internet celebrities" and "values of college students",and the theoretical basis of the research.The social existence of Marxist theory determines social consciousness and thinking The example education method of political education theory and Maslow's hierarchy of needs are summarized.The third part is the analysis of the influence of "Internet celebrities" on college students' values.Based on the questionnaire survey,the use of data statistics to describe the status quo of the survey results and analysis of the results.Combined with social reality,we will comprehensively and concretely analyze the causes of the impact of "Internet celebrities" on college students' values from three aspects: society,colleges and online media.The fourth part is based on the relevant theories and investigations,starting from the three aspects of government,colleges and online media,and proposes the basic path and countermeasures of "Internet celebrities" to guide the values of college students,and proposes the use of "control" and "guiding".Combined methods to guide college students to establish positive and correct values,thereby improving the level of ideological and political education in colleges and universities. |
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