Research On The Negative Influence Of Network Youth Subculture On College Students' Thoughts And Their Countermeasures

Youth subculture is a major branch of subculture.It is a subordinate culture created by the marginalized youth groups in order to vent their emotions,seek identity and seek their own interests under the dominant social and cultural background of the mainstream culture.It is a cultural phenomenon that is opposite and unified with mainstream culture.The rapid development of Internet provides a new "field" for the creation and dissemination of youth subculture,which has become an important picture of youth subculture in the era of Internet.As a new force of the network,college students are in a special stage of growth,and it is difficult to control the network youth subculture.To some extent,the network youth subculture challenges the authority of the mainstream culture and affects college students' thoughts.This paper attempts to analyze the negative influence of network youth subculture on College Students' ideology,and puts forward corresponding countermeasures to promote ideological and political education work on the Internet.This paper consists of five parts.Firstly,the paper expounds the negative influence of network youth subculture on College Students' thoughts and the source and significance of the topic,combs the research status of youth subculture and online youth subculture at home and abroad,and introduces the research methods and innovation points of this paper.Secondly,it distinguishes the concept of mainstream culture and subculture,defines the connotation of youth subculture and network youth subculture,and combs the main manifestations of network youth subculture: network wide entertainment phenomenon,network vulgar phenomenon,network show off phenomenon,network quadratic element phenomenon,network idol infatuation phenomenon,network irrational consumption phenomenon,network "buddha" phenomenon,network attack mainstream phenomenon,to explore the characteristics of network youth subculture.Thirdly,taking college students as the research object,this paper empirically analyzes the negative influence of network youth subculture on College Students' thoughts by means of questionnaire survey.Fourthly,the reasons for the negative influence of network youth subculture on College Students' thoughts are analyzed,that is,the barbaric growth of network media,the network youth subculture' own defects,the special growth stage of young college students leading to the difficulty in controlling the network youth subculture and the lack of education.Fifthly,to explore the effective countermeasures to deal with the negative impact of network youth subculture,it mainly includes: strengthening the mainstream cultural publicity and education,enhancing cultural self-confidence,innovating the use of network media to create a positive energy network communication space,strengtheningnetwork supervision to create a clean network environment,carrying out network education to improve College Students' network media literacy and finding out students' psychology and strengthening strengthen psychological counseling and other five aspects.