Research On The Sustainable Development Of Dongguan Basketball League

Amateur Basketball League is an important part of the national promotion o f national fitness and development of mass sports.Dongguan Basketball League,as a local characteristic sports event in Guangdong Province,plays an important role in promoting the development of Guangdong basketball.This study takes the sustainable development of Dongguan Basketball League as the research object,and adopts the methods of literature,field investigation,questionnaire.From the perspective of sustainable development,it analyzes the brief introduction of Dong guan basketball,the living environment,current situation and characteristics of D ongguan Basketball League,and the existing process in recent years Some proble ms and their causes are analyzed,and then the countermeasures to solve these p roblems are put forward.The research conclusions are as follows:1.The development of basketball in Dongguan has a long history,and the f oundation of mass basketball is solid.In recent years,Dongguan has made brilli ant achievements in competitive basketball,amateur basketball and campus basket ball.2.The stable economic foundation of Dongguan City,the government's polic y support on basketball,the superior basketball cultural atmosphere and good soc ial environment are all conducive to vigorously promoting the development of D ongguan Basketball League and helping to create a model brand event.3.The overall competitive level of the league is high and the competition i s fierce;the competition management and operation of the league is relatively pe rfect;coaches and referees are not lack of high-level national team coaches and national referees,but the overall level is unbalanced.There is not enough publici ty about the league,basically the local media channels,League activities have in novations,but the overall market promotion is still insufficient.4.The league has strict requirements for the players,and provides a huge t alent pool for participating in the provincial League.The competition system of t he league has innovation every year.The coordinated development of competitive basketball and mass basketball helps to build the Dongguan Basketball League i nto a model regional brand competition.Recommendation:1.Vigorously develop local youth basketball grassroots basketball,provide su stainable talent reserve for the league,and build a complete youth basketball ga me system.2.Combining with the local basketball culture,the superior economic resour ces and the solid mass foundation of Dongguan,the League of sustainable devel opment mechanism is established with professional operation.3.Plan the development strategy of the league,find out the future market p ositioning,create brand events,promote the development of Dongguan basketball,and promote the sustainable and healthy development of Dongguan Basketball L eague.4.Strengthen the overall referees' ability and selection channels,speed up th e training of young referees through professional training and assessment,and en sure the fair and just development of the league.Improve the theoretical knowle dge of coaches and the comprehensive ability of on-the-spot coaching,and impro ve the overall level of the league.5.Pay attention to the publicity and packaging of the league,strengthen the publicity of the media,develop the League market,pay attention to the role of the live network platform,and expand the influence of the league.