Research On The Current Situation And Development Of Sichuan Province Men's Basketball League

The implementation of national fitness can grind the economic and social development and comprehensive strength of a country.The 19 th National Congress of Chinese leaders proposed: "Extensive development of national fitness activities and speeding up the building of a sports power" will promote national fitness to "national strategy "."Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" is a document issued by the State Council in 2014.The sports industry has been included in the green industry to support and has accelerated the promotion of mass sports consumption to a new height.The needs of the crowd are the essence of the development of the sports market.The development of racial events can promote the development of sports consumption of participants.Sichuan,as the largest population province in the western region of western China,has a better base of basketball players,and has great potential for sports market consumption.As a result,people 's quality of life and income levels have continued to improve.In order to meet the needs of the people 's spiritual and cultural life in the province and the implementation of the rapid national fitness program,the Sichuan Sports Bureau established the “Sichuan Men 's Basketball League”(SCBL for short)in 2018.After two years of development,the Sichuan Basketball League has been recognized by all sectors of society during its development,but some inevitable problems have also appeared.This study takes the sustainable development of the Sichuan Men's Basketball League as the research object.Starting from the development axis of the Sichuan Basketball League and existing problems,it adopts research methods such as literature data method,expert interview method,questionnaire survey method and field survey method.Sorting out,analyzing and finding the method of sustainable development of the league,guaranteeing the long-term,healthy and sustainable development of the Sichuan Men's Basketball League,and providing inspiration for the realization of other major sports events of the Sichuan Provincial People's Government.Research Papers:1.The development of the Sichuan Basketball League has responded to the "Brand Major Event" construction proposed by the Sichuan Provincial Government,and has promoted the development of the national fitness basketball in Sichuan.The development of the league should start from the "cultural" construction and focus on diversified development.2.The organization and division of labor in the current Sichuan Men's Basketball League are not detailed enough.Each department should be divided in detail,and the specific work should be included in the people and merged to the point.3.The lack of market operation capabilities of the prefecture-level and state basketball associations and related units has led to a reduction in competition among local teams.The prefecture-state and state governments should increase their policies for local teams and help them expand the local market.4.Insufficient competition rules and management of athlete qualifications: The use of a weekly match in the league leads to an excessively long competition period,which should be changed to two matches a week or two Wednesdays.For well-funded teams,many outstanding "foreign aid" have been invited from other provinces.There are no "check and balance rules" for the issue.In order to ensure the excitement of the league and the performance of local players,detailed rules should be introduced to define the amount of foreign aid and playing time.5.The overall level of coaches is poor,and the comprehensive ability needs to be improved.League coaches' entry conditions should be increased to train coaches on a regular basis.6.The number of league players has decreased,and the popularity of league sponsors has been spread through a single channel,resulting in some sponsors not having a high level of satisfaction in sponsoring the league.The scale of league players should be increased,teams or groups should be increased on the basis,and the publicity methods should be increased to increase the exposure of sponsors to ensure the long-term sustainability of the league.