| With the rapid development of China's economy and society,people's living standard has been improved and new understanding of education investment has been generated.However,the original public education resources have been far from meeting people's personalized needs for education.Therefore,the idea of participating in various remedial classes provided by extracurricular training institutions as a kind of "family education investment" has gradually begun to be deeply rooted in people's minds,and the demand is also growing.But within this fast-growing industry,competition is fierce because of the number of training institutions,the homogeneity of teaching products and services.In particular,training institutions that have not yet established their brand image are faced with difficulties such as high user acquisition cost and difficulty in offline and online integration.There are also widespread problems such as unscientific organizational structure and operation mode design,which to a large extent limit the survival and development of small and medium-sized extracurricular training institutions.Based on this,this article to K12 extracurricular training institutions as the research object,comprehensively analyzes the domestic of this kind of extracurricular training organization development present situation and the reality of the common problems,and by the organizational structure and operation mode as the breakthrough point,in view of the emerging K12 extracurricular training institutions-zhuoyuejia-to carry out the corresponding case study,this paper analyzes the company accumulated in the process of development on the level of the organization structure and operation mode of the core issues and their correlation,and for the company's organizational structure and operation mode optimization design provides the corresponding countermeasures and Suggestions,in particular:Paper first to K12 extracurricular training institutions and zhuoyuejia origin and development of education has carried on the analysis the longitudinal and transverse comparison,combining zhuoyuejia internal and external environment of education discusses the main factors affecting the development of K12 extracurricular training institutions,then draws the following conclusion: under the external environment is more severe competition,the internal elements of extracurricular training institutions,especially the organizational structure and operation mode,the enterprise will have a crucial effect on the development of.Based on this,in the process of further analyzing the organizational structure of Zhuoyuejia education in various stages of development,the core problem of its organizational structure was clarified: the contradiction and conflict between the emerging business types and the existing organizational structure resulted in the low operational efficiency of the organization.In order to solve this problem,the paper puts forward some concrete measures such as reducing the original organizational hierarchy and lowering the power,so as to optimize the design of organizational structure.In the process of optimization design of operation mode,this paper combined the strategic planning and industry prospect of Zhuoyuejia education to optimize and transform its educational products.Finally,this paper puts forward a research and analysis on the operation and organization planning of K12 extracurricular training institutions.In combination with the construction and management of talent team,it emphasizes that sufficient resources are an important prerequisite for enterprise operation,and reasonable talent reward,punishment and supervision measures are an inevitable way for scientific organization and management.Outside school education under the direction of the new normal,for zhuoyuejia education organization structure and operation mode in detail analysis,help it to better adapt to the new situation,so as to make the right judgment and effective reform. |
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