Comparative Study On Information Service Of Chinese And Foreign Tennis Websites

The aim of the comparative study on the information service of Chinese and foreign tennis websites is to promote the development of the information service of Chinese tennis websites and provide better,needed and high-quality cultural content for the public.At present,the research in the field of sports information service practice and academic field of sports information service is in the initial stage.Actively learning from the advanced theory and mature experience of foreign tennis website information service has become an important way to rapidly promote the information construction and information service level of our tennis website.On the one hand,it can guide the information construction of China's tennis website,build more tennis cultural information that meets people's needs based on China's tennis and its cultural resources;on the other hand,it can effectively expand the information service concept,mode,type and content of China's tennis website,so as to make high-quality tennis culture more convenient and direct The way of view is presented to the public.This can not only benefit the masses,but also make an important contribution to the improvement of China's sports.In order to systematically summarize and analyze the information service characteristics of Chinese and foreign tennis websites,this study adopts the methods of literature,comparative analysis,expert interview and mathematical statistics,and takes the information service of the official website of China Tennis Association and ATP Tennis Association as the specific research object.The research results show that:(1)the information service of Chinese and foreign tennis websites represented by the official website of China Tennis Association and ATP Tennis Association has a large gap in information column,information content,information quantity,information type,information update and information long-term effect.(2)The foreign tennis websites represented by the official website of ATP Tennis Association are obviously superior to the Chinese tennis websites represented by the official website of China Tennis Association in the three aspects of website traffic,service level and service revenue of information service effect.(3)The website of ATP Tennis Association,characterized by the concept of commercial information service,adopts the idea of diversified,open and full-featured information service,through the high-level information service team,collects,edits,maintains and uses different tennis information resources,so that the tennis information service resources it provides are not only more diverse in content,form,type and column,but also more communicable Broadcasting,practicality,authority and novelty.(4)In order to improve the information service level of our country's tennis website and meet people's demand for high-quality tennis information,we must change the shortcomings of the current information service of our country's tennis website,and improve the information service resources of the website,expand the idea of information service and build a professional information service team by building the concept of "user-oriented" government information service To achieve.