| With China's economic development entering a new era,people's consumption has also entered a new era.In recent years,college students,as one of the main emerging consumer forces,have received more and more attention from academia.Their under-consumption awareness,immature consumer psychology,lack of necessary consumer skills,and the Western consumerism The impact of erosion and socially unhealthy consumption habits on the university campus is prone to breed problems in various aspects of consumption,which negatively affects the physical and mental growth of college students.Therefore,how to strengthen the education of college students' outlook on consumption in the new era has become one of the important tasks of ideological and political education in colleges and universities.Based on this background,this paper seeks out the theoretical support for consumption values from the Chinese traditional excellent culture,Marxist theory,and Marxist sinicization theory on the basis of combing existing domestic and foreign consumption values and related education literature.As the basis,this paper takes four college students in Sichuan Province as the research object,and analyzes the current situation of college students' consumption value in the new era through online questionnaire surveys and offline field interviews: in general,they show a higher level of consumption and consumer desire Strong;Diversified consumption structure,preference for online consumption;Diverse consumption modes,rational dominance and other positive features,however,some college students still have such orientations as conformity,comparison,display,etc;disregard environmental protection,morality,safety and rights protection;advance consumption,plan financial management Weak consciousness;imbalanced proportions,material consumption and spiritual consumption cannot be ignored.To solve these problems,it is necessary to comprehensively analyze and deeply explore the root causes of its emergence from multiple angles,such as social environment,colleges,families,peer groups,and individual characteristics.Educational subjects put forward corresponding feasibility education paths,and work together to guide college students to establish a correct consumption value,standardize their consumption behavior,and lead a good new trend of social consumption.This article is mainly composed of five parts: the first is the introduction.It mainly elaborates the research background and research significance,sorts and reviews the current domestic and foreign related literature,introduces the two research methods mainly used in this article,as well as possible innovations and deficiencies.The second part mainly defines the related concepts of college students' consumption value in the fresh age and elaborates the relevant basis as the theoretical support of this article.The third part is the main part of the article.Conducted questionnaire surveys and interviews on college students' consumption attitudes to four colleges and universities in Sichuan University ofElectronic Science and Technology,Xihua University,Xihua Normal University,and Sichuan University of Arts and Sciences.This paper presents some general characteristics of healthy rationality of college students' consumption value in the new era,and analyzes the main problems.In the fourth part,the in-depth analysis of the main problems of the college students' consumption value in the new era is mainly made from five aspects.The fifth part of this article is also the purpose and purpose of this article,that is,how to integrate the forces of various aspects in the context of the new era to provide targeted education and guidance to college students' consumption values.On the basis of the fourth part of the cause analysis,this part puts forward the path of college students' education on consumerism in the new era.The five educational subjects coordinated strategies in order to educate and help college students in the new era to form a scientific and rational consumption value. |
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