| A "healthy China" was officially upgraded to a national strategy at the fifth plenum of the 18 th CPC central committee,which approved the proposal for the 13 th five-year plan.In the same year,the state council issued the national fitness plan(2016-2020),which pointed out that national fitness should be made the support of the "healthy China" strategy and the national business card of building a moderately prosperous society in all respects.The aging of Changsha city is severe,which has a great impact on the financial burden of the government,the supply of labor resources and the medical care.Scientific physical exercise is an important factor related to the individual health of the elderly and the healthy aging of the society,and has increasingly become a basic measure to improve the quality of life of the elderly.Therefore,it is of great practical significance to study the sports demand of the elderly in Changsha.Based on the exploration of relevant theories,this study adopted the methods of literature review,questionnaire survey,expert interview and other research methods to analyze the characteristics of sports demand of the elderly in Changsha city,and analyzed and summarized the influencing factors of sports demand of the elderly in Changsha city,and obtained the following research conclusions:(1)To participate in sports the elderly population proportion is far lower than the male,the female elderly in the elderly,the growth of the age and the elderly is inversely proportional to participate in the enthusiasm of sports,most of the old cultural degree is generally high,more than half of the monthly income of old people is relatively substantial,and solitary proportion is less,the elderly attitude toward sports overall positive bias.(2)Different genders have different needs for sports facilities,which not only have gender characteristics,but also maintain the commonness of the elderly;The demand for sports facilities and facilities for the elderly in Changsha city is dominated by sports venues and facilities close to home and open to the public.However,the elderly men prefer venues with complete facilities,while the elderly women prefer open environments and have low requirements for facilities.(3)The elderly in Changsha generally choose sports that are slow,aerobic,low-intensity and easy to perform,but men prefer to have a strong body and women prefer to show themselves.(4)There is an obvious gap in the amount of sports consumption among the elderly with different incomes,and the consumption structure is different;Generally speaking,the sports consumption of the elderly in Changsha tends to be low,the low-income elderly tend to consume inkind,and the elderly with higher income tend to consume in service.(5)The elderly of different age groups have basically the same demand for sports time,and all prefer moderate exercise time and reasonable exercise frequency;At the same time,they are more willing to participate in the internal events organized by the inherent relationship,and their cognition of sports events is in direct proportion to their desire to participate in sports events.(6)The sports demand of the elderly in Changsha is troubled by the prevalence of chronic diseases,extreme weather conditions,high expenditure pressure and conservative consumption concept,and is also promoted by the rapid growth of sports facilities construction,positive local culture and policies. |
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