Research On Ideological And Political Education Of College Students In The Era Of Media Convergence

With the rapid development of China in all directions,the media industry has also undergone tremendous changes,and traditional media is no longer alone.Media Convergence have emerged one after another.Traditional media and emerging media blend with each other,rely on each other,and complement each other's strengths,showing a new situation.The authority of traditional media is obvious,and it has more advantages in terms of professionalism,Media Convergence are efficient and fast,and they can master more information resources.When they are combined together,"Media Convergence " appears.Media Convergence is a product of a new era.It integrates different media with complementary functions,such as radio,television,newspapers and magazines,and emerging media Etc.By making full use of their common ground,the complementary advantages can be used to form a new media of resource accommodation.In addition,Media Convergence is essentially a concept media and the direction of future media development.It draws nutrients from traditional media and draws inspiration from emerging media.Media integration is a manifestation of social progress and plays a very important role in the development of society.With the rapid development of Media Convergence,it gradually began to affect the development process of college students' ideological and political education.Therefore,we must make full use of the advantages and characteristics of Media Convergence,combine Media Convergence with the ideological and political education of college students,and strengthen the ideological and political education of college students.At present,the ideological and political education of college students in China is in the background of the convergence of the media.In order to open the breakthrough of the development of ideological and political education of college students,we must firmly grasp the mainstream ideological position of ideological and political education of college students and consolidate and develop mainstream ideology.Promoting the development of ideological and political education for college students.The central government attaches great importance to this issue,issues relevant documents,and adopts the "Guiding Opinions on Promoting the convergence and Development of Traditional and Emerging Media",proposing that "promoting the convergence and development of traditional and emerging media is to implement the central government's comprehensive deepening of reform and deployment and promote publicity An important task of reform and innovation in the field of culture." General Secretary Xi attaches great importance to this and has delivered speeches many times,proposing to promote the development of media convergence and giving strong support.Based on the background of the development of the media,this article discusses the relationship between the media and the ideological and political education of college students,and puts forward the research on the ideological and political education of college students in the era of the media.This article introduces the basic concepts,theoretical basis and academic support contained in it in detail,analyzes the current education situation in the era of media integration,and proposes corresponding solutions.Firstly,the paper introduces the research background and research significance at the beginning,combs the current research results on this issue at home and abroad,and at the same time,introduces the research ideas and research methods of this article.Secondly,it summarizes the related basic concepts and characteristics of the ideological and political education of college students in the era of media integration,and summarizes and summarizes the basic theoretical basis and academic support involved in the ideological and political education of college students in the era of media integration.Thirdly,I conducted an in-depth analysis of the basic development of ideological and political education of college students in the era of media integration,and clarified that the media brings benefits to the ideological and political education of college students in China,but also caused many problems,and then analyzed the reasons for these problems.Finally,it proposes a specific solution path for college students' ideological and political education in the era of media convergence.It is mainly elaborated from five aspects: education environment,education concept,educator,educated person and education method.It aims to put forward some effective solutions for the smooth development of ideological and political education for college students.