Effective Acceptance Of College Students' Ideological And Political Education In The Era Of Media Convergence

"The whole society is the construction of information and communication,which is connected together,so any means of communication and the change of communication tools are a major change in the communication of social information." As professor Zhang Yaocan said in the order of communication of Ideological and political education,"from between the lines,I read out the common nature of Ideological and political education and communication-acceptance." No acceptance,whether it is ideological and political education,or any other communication activities,can not be completed,can not be effective,of course,it is impossible to achieve its value,to achieve its purpose,instead of waste of time,financial resources and energy.Media convergence has become an important element in many people's life.With the development of technology in different platforms and services,the audience's choice of media technology and media content becomes easier.Facing the era of convergence media,we need to answer the opportunity that the era of financial media can bring to college students how to think about the acceptance of political education.How can we improve the effective acceptance of College Students' Ideological and political education in the era of media convergence? Therefore,this paper draws on the related subject theory and research results of communication and sociology,and takes the ideological and political education of college students as the research object,combines the ideological and political education of college students in the era of media and accepts the examples effectively,and constructs the college students in the era of the convergence media according to the communication elements and the interrelated interaction between the elements in the communication process.The realization path of the effective acceptance of Ideological and political education.The first chapter puts forward the theoretical significance and practical value of this research,and studies the difficulties and innovations of this topic.New points,clarify the logical fulcrum of this research,and put forward the research methods adopted in this research on the basis of summarizing the related research results of this topic.The second chapter gives a brief analysis of the elements and aims of the ideological and political education of college students,as well as the changes faced by the ideological and political education of college students in the era of financial media.The media convergence is changing the media of College Students' Ideological and political education,and the media micro chain changes the content and behavior of college students.And it further led to the change of the relationship.The third chapter analyzes the connotation of College Students' Ideological and political education,and briefly analyzes the basic characteristics of College Students' Ideological and political education.The fourth chapter,through the analysis of the work method of Xu Chuan and the "Nineteen three great work" in Colleges and universities,further proves the effect of the financial media on the ideological and political education of college students,and also proves that the dissemination of Ideological and political education of college students is inseparable from the promotion of the media.The fifth chapter,through the analysis of the above analysis,from the perspective of the media on how to strengthen the college students' Ideological and political education to accept specific countermeasures: to establish a sense of "melting",to strengthen the ability to check,to select the "melting" agenda,to enrich the content of education,to pay attention to the "melting" quality,to enhance the education experience,to build a "melting" platform and to improve the educational radiation power.We should pay more attention to feedback and optimize the process of education.At the end of the language,in the era of media,the effective acceptance of Ideological and political education for college students is to highlight political,cause and change,to advance in time and to be new.