Study On The Behavioral Of Marathon Running Group Participants

In 2014,the State Council issued Document No.46 to cancel the approval of commercial and mass sports events,a decision that accelerated the rise of marathon events nationwide.As a new mass sport,road running is widely welcomed and loved by the masses,and has become the first choice of mass fitness.In 2010,cities in China undertook a total of 13 urban marathons.By 2018,1,581 urban marathons had been held,and the total number of participants reached 5.83 million in the same year.This indicates that urban marathons in China are experiencing a period of explosive and rapid growth.Meanwhile,by 2018,a total of 2,200 running groups have been registered in 150 cities across China through the We Chat platform.As the "attachment" of the rise of marathon,more and more participants are willing to participate in the marathon in the form of running groups.This study using the literature material method,questionnaire survey method,mathematical statistics and logic analysis,etc.,relying on the planned behavior theory to construct the research content,the first marathon run on the participants' behavior and influence factors of characteristics were investigated respectively,and then to run a marathon group to discuss the relationship between the participant behavior and its influencing factors analysis,aimed at finding out the formation process of marathon run group participant behavior,behavior for marathon run group participants provide theoretical explanation of the formation of the mechanism,as well as running a marathon group model to promote and guide the marathon runner run of youth activities better,Provide reference for further promoting the healthy development of urban marathon.The results of this study are as follows:1.The marathon participants' behaviors are different under different demographic and sociological characteristics.Participants with different gender,age,occupation and monthly income had significant differences in the frequency,mileage and years of participation.2.The influencing factors of marathon participants' behaviors are different under different demographic and sociological characteristics.Participants of differentages,occupations and monthly incomes had significant differences in behavioral intention,attitude,subjective norms and perceived behavioral control.Participants of different genders had significant differences in behavioral intention and perceived behavioral control,but had no significant differences in attitude and subjective norms.3.There was a significant correlation between the behavioral intention of participants in the marathon group and the participating behavior,and the behavioral intention of participants could promote the participating behavior;There is no significant correlation between the attitudes and subjective norms of participants in the marathon group and their participating behaviors,while there is a significant correlation between the perceived behavior control and participating behaviors.Participants' perceived behavior control can positively affect the participating behaviors.4.There is a significant correlation between the attitude,subjective norm,perceived behavior control and behavioral intention of participants in the marathon group,and participants' attitude,subjective norm and perceived behavior control can positively affect behavioral intention.Participants' perceived behavior control had the greatest influence on their behavioral intention,followed by their attitude,and subjective norms had the least influence on participating behaviors.