Research On The Application Of Big Data In Network Ideological And Political Education In Colleges And Universities

With the rapid development of information technology,the height of the mobile Internet coverage,leap of data storage technology,intelligent mobile terminal escalating iteration,cloud computing,Internet of things,such as block chain technology is widely used,the generation of data and application of speed,scale constantly create new record,the data of the era of mass production,storage,application is coming.Big data,like the invention of the Internet,is not only a revolution in the field of information technology.The coming of the era of big data has also brought about great changes in education.In the era of big data,the realistic problem we need to face is how to distinguish the development opportunities and challenges brought by big data,use big data to master the rules of college network ideological and political education activities,and improve the effectiveness of network ideological and political education,so as to meet the new requirements of the development of college network ideological and political education in the era of big data.Starting from the key word "big data",this paper clarifies the relationship between big data and network ideological and political education in colleges and universities,analyzes the development prospect of network ideological and political education in colleges and universities in the era of big data,and puts forward the application strategy of big data in network ideological and political education in colleges and universities.First of all,the development process,connotation and characteristics of big data,as well as the development process,connotation and characteristics of ideological and political education in colleges and universities are analyzed in detail.Starting from the development needs of big data and the essence and principles of ideological and political education,the inevitability of applying big data is explored.This paper expounds the main influence of big data on ideological and political education in colleges and universities through the changes of thinking mode,education form and educational participation elements,and systematically interprets and summarizes the theoretical basis of the application of big data in ideological and political education in colleges and universities.Secondly,it expounds the development opportunities of network ideological and political education in colleges and universities,from the perspective of conforming to the national strategic orientation and improving the effectiveness of ideological and political education.Explains the possible challenges from the perspectives of traditional habits,network ecological environment,limited data application scenarios,legal and ethical risks,and data loss.Finally,it is proposed that universities should seize the development opportunities of big data and meet the challenges.Strengthen the cultivation of big data awareness from the aspects of big data value,data comprehensiveness and data security;Through the optimization of talent cultivation,to perfect the incentive system,strengthen discipline construction,the construction of multi-disciplinary integration of talent team;Through a substantial information platform and a strong level of security defense to achieve technical support,and from the perspective of top-level design,operation system,evaluation and feedback to improve the collaborative operation feedback system.