Research On Major Public Opinion Risk Of 2022 Hangzhou Asian Games

With the implementation of the sports power strategy,the development of China's sports cause is in full swing.Since 2008,China has held many comprehensive sports events around the world,and the sports cause has received increasing attention.At the same time,the development of the Internet provides convenience for the public to receive information.The timeliness and interactivity of information dissemination enables the public to express their opinions in a timely and quick manner,but also increases the probability of negative public opinions.If the negative public opinions in sports events cannot be managed and controlled in a timely manner,it will affect the normal operation order of sports events,easily lead to social environment instability,network violence and other incidents,which will not only damage the credibility of the organizing committee,cause casualties,and even tarnish the national image.Based on this,it is necessary to study the possible public opinion risks of large-scale sports events to ensure the smooth progress of the events,improve the credibility of the organizing committee and maintain the national image.In 2002,the 19 th Asian games will be held in hangzhou.In order to avoid major public opinion events,this paper will study the possible public opinion risks of the hangzhou Asian games from the perspective of information ecology theory.Through the study of large-scale sports events held in China after 2008,put forward the occurrence rules of public opinion events,provide referential experience for the hangzhou Asian games,from the national level,provincial and municipal level and venue level to summarize could cause the public opinion crisis events,and public opinion failure analysis in hangzhou local event of objective factors,and points out that public opinion risk characteristics of hangzhou Asian games.This paper further puts forward the shortcomings and problems of hangzhou in dealing with the risk of public opinion,on this basis,puts forward the countermeasures of public opinion management of the hangzhou Asian games.