Research On The Application Of Official Wechat In College Students' Ideological And Political Education

With the progress of society and the development of science and technology,WeChat,as a new mobile media and instant messaging application,is changing people's way of life and social habits.College students as a group to try new things has become the backbone of the use of WeChat.On the basis of WeChat Tencent has developed the WeChat public platform module to facilitate its operation.The immediacy of interactive communication,the richness of pushing content,and the precision of binding services are favored by enterprises and organizations.Since the establishment of Huazhong University of Science and Technology's official WeChat public platform for the first time,University official WeChat has become a new medium for the dissemination of campus information,which provides a more convenient channel for college students to obtain all kinds of campus information in time,expands the scope of college students' interpersonal communication,and also has an important impact on the shaping of college students' world view,outlook on life and values.The rise and development of the official WeChat platform has opened up a new carrier and platform to the ideological and political education,enriched the content of Ideological and political education,innovated the way of Ideological and political education,and enhanced the effect of Ideological and political education.Based on the anlysis of University official WeChat' application current status in the ideological and political education,we can find that there are a few issues such as the platform is not accurate,the content is not rich,the way of push is not reasonable,and the guarantee mechanism is not perfect and so on.Then,through analyzing causes and explore the opportunities and challenges brought by the official WeChat to the ideological and political education,this paper presents the following methods and paths to further open up the official WeChat's application in the ideological and political education aspect.First of all,we should adhere to the content as king and provide information guarantee.Secondly,we should strengthen the construction of the team and provide the protection of talents.Then,we should strengthen supervision and management and provide system guarantee.Finally,the background maintenance is optimized and the user guarantee is provided.In order to provide some feasible suggestions for the ideological and political education of college students in the new period from the above four aspects.