Research On The Application Of Official WeChat In College Students' Ideological And Political Education

With the advent of the information age, information exchange, showing a trend of rapid growth, in which the development of mobile phones and other new media for the exchange of information played a significant role in promoting the 2011 Tencent launched a micro letter as a new instant messaging tools are the majority of Internet users to accept and developed rapidly. Among them, the students are the main users of the micro-channel. Micro-channel with its unique advantages and strong information dissemination functions profoundly changed the contemporary college students access to information, interpersonal manner on the values of college students had a significant impact. Faced with micro-channel in College Students popularity and strong influence, how to effectively use the micro-channel function, change the ideological and political education work ethic, update the ideological and political education work to promote ideological and political education innovation and development of the new era, a majority new topic Ideological and political workers face.In August 2012, on the basis of the micro-channel Tencent has developed a micro-channel public platform module. Since the micro-channel public platform on the line, with its ease of operation, the immediacy of interaction, push rich content, accuracy bound and services businesses and organizations highly favored. Since August 25,2012 the official micro-channel platform Hua zhong University of Science first established, major universities have opened a campus official micro letter. As of mid-January 2016,75 colleges and universities directly under the Ministry of Education have all opened official micro letter. The rise and development of micro-channel platform, ideological and political education of college students opened up a new working platforms and carriers, but also to the traditional ideological and political education work presents a series of challenges.In this paper, the official micro-channel portion of Universities in Shaan xi Province as the research object, describes the functions and features of University official micro and focuses on applied ideological and political education of the necessity and feasibility, through the analysis of University official micro in ideological and political education the main function of the achievements made in the problem and the impact of factors, and puts forward the realization of micro-channel official College ideological and political education strategy for the college to build a real good, good management, treat and make good use of the official micro letter, in the New University Student ideological and political education to provide some feasible suggestions.