A Study On The Use Of New Media For Sports Fans In China

In the era of the mobile Internet,everyone can obtain and publish information through new media,and new media has become an important tool for information dissemination.Although different types of sports fans have different emotional expressions,using new media has become a sports fan group to participate in activities and An important way to socialize.This study takes fans of Shandong Luneng Taishan Football Club as the research object,and uses questionnaires and literature methods to explain the development history and fan characteristics of Shandong Luneng Taishan Football Club.It is learned that Shandong Luneng Taishan Football Club has a long history,a solid fan base,and fans It shows the characteristics of strong regional culture,high fidelity,and orderly organization.This article uses online ethnographic survey methods to conduct online field surveys on three new media platforms such as Luneng Sports App,Sina Weibo,and social media groups.The content analysis method and other methods summarize the characteristics and reasons of sports fans' new media use,and explore the impact of new media use on sports fans and society.The following conclusions are drawn:(1)Shandong Luneng Taishan Football Club has a large fan base,distinct fan culture,strong organization and a wide range of new media,which is representative of sports fans.(2)In order to gain identity and speech rights,sports fans use new media to express their emotions and carry out various activities to meet their own needs.(3)Sports fans usually use new media in the form of group participation and take the initiative to create on new media platforms,gradually forming a "fan circle" belonging to their own groups,and establishing strict access principles for the "circle" to make the identity characteristics of fans more obvious.(4)Sports fans create rich economic and cultural values in the process of usingnew media,which depends on the characteristics of sports fans' use of new media;At the same time,some problems arise when sports fans use new media,which need to arouse wide attention and thinking of the society.