A Study On The Relationship Between Sun Culture And Happiness In The Background Of New Social Media

In the era of social media," sun " is a subculture form(Li Xiaohua,Zhang Fuwei,2015).Contemporary youth in this media social environment to build a "sun culture" this new sub-cultural form,found a new field to express them selves,show themselves.This study will explore the relationship between sun culture and social identity,sun culture and subjective well-being,explore the reasons for the formation of sun culture,the content and characteristics of "sun ",and discuss how the " sun " behavior in sun culture affects the subjective wellbeing of the subject.The high usage of social media and the continuous development of network technology make people's daily life more and more closely related to social media,and happiness is what people have been pursuing.So "sun culture ",social identity,subjective well-being has what kind of interrelationship? Through the questionnaire survey and its data analysis,and combined with the interview method,the conclusions of the study are:(1)There is little gender difference in the use of "sun culture" platform;" text picture " is the main form of " sun ";log class content is the main "sun" content.(2)The correlation between "sun culture" and subjective well-being and social identity was significantly positive.(3)There is a significant negative correlation between negative emotions in the dimensions of culture cognition,behavior,self-identity,other people's identity and subjective well-being.(4)Sun culture cognition and sun culture emotion have a significant positive predictive effect on social identity,and sun culture behavior has a negative predictive effect on social identity,which altogether predicts 46.00% of the total variation of social identity.(5)" Sun Culture " has a significant positive predictive effect on subjectivewell-being,which predicts 14.00% of the total variation of subjective well-being.(6)Social identity has a significant positive predictive effect on subjective well-being,which altogether predicts 24.4% of the total variation in subjective well-being.(7)The influence of social identity on subjective well-being is partly mediated,and social identity regulates the influence of "sun culture" on subjective well-being.The research on the relationship between sun culture and subjective well-being can make the following suggestions as follows :(1)positive and positive social interaction can enhance social identity and enhance subjective well-being;(2)" sun" behavior is dominated by positive emotion,which can help enhance subjective well-being;(3)social media " sun " behavior can reshape self-cognition to some extent.