A Study Of The Relationship Between New Media Use,social Identity And Subjective Well-being

In recent years,new media technology has developed rapidly,the wide use of Internet and mobile phones in rural areas has a far-reaching impact on the life of rural residents.The emergence of new media has changed the speed and mode of information transmission,new media reconstructs their perception,emotion and attitude towards the outside world.The popularization of new media in rural areas has become a trend.How does the use of new media affect the social identity and subjective well-being of rural residents? If the answer is positive,what would be the effect? By what mechanism? These are worthy subjects.Subjective well-being is people's own index of life satisfaction,Previous studies have shown that subjective well-being is mainly influenced by internal factors,while external factors play a smaller role.The use of new media can lead to changes in their behavior and thinking mode,while influencing subjective well-being to a certain extent.This study will analyze the relationship and mechanism between the use of new media,social identity and subjective well-being of rural residents.In this paper,CGSS2013 survey data were used to investigate the correlation and specific action mechanism of new media use,social identity and subjective well-being of rural residents by descriptive statistics,correlation analysis,linear regression and sobel test method,and to examine the mediating role of social identity.The study found that in the case of the other control variables,the rural residents of new media use will have positive effect on subjective well-being;In the context of controlling other variables,social approval affects the subjective well-being of rural residents;The role of social identification is partially verified.