Study On The Present Situation And Countermeasures Of Wuhan Open City Tennis Club Tournament

Wuhan open is the third largest professional tennis tournament in China.In order to enhance its regional influence,mass participation and social popularity,wuhan open has set up three series of tournaments under its banner.Wuhan open city tennis club tour tournament(hereinafter referred to as "wuhan open city club tournament")is one of them.The smooth development of wuhan tennis club competition in the past six years has played a positive role in expanding the brand value of wuhan open.In order to ensure the sustainable development of wuhan tennis club competition,it is necessary to grasp the positioning and objectives of the competition,adjust the organization and regulations of the competition,and find and correct the problems and deficiencies of the competition based on the new forms of tennis development in China and the new situation of the competition.Help the development of the tournament into a new virtuous circle,further improve the awareness and brand of the wuhan open,and spread its tournament culture.We will expand the tennis mass base and help wuhan build a "city of tennis" with Chinese characteristics.Article uses the literature material law,questionnaire investigation,logic analysis,mathematical statistics method,interview method for analysis of the survey,through the study found that wu net city all match the following eight aspects of the problems and deficiencies: athletes structure imbalance,less competition project Settings,low reward setting,the activity,capital operation impeded,lack of competition and popularization,run competitions size is smaller,quantity competition area and regional distribution is not reasonable,site distribution.Based on the above analysis,this paper summarizes four factors that cause the above problems,including the external environment and internal organization: the overall environment of amateur tennis in China,the joint effect of wuhan open,the scientific nature of the event organization,and the efficiency of the event organization.Based on the summary and excavation of the existing problems in the wuhan club competition,this paper puts forward the following six countermeasures: complete the competition project,optimize the personnel structure;Add bonus and set up industry benchmark;To introduce capital and broaden the channels of absorption;Increase publicity efforts to build brand events;Building venues and improving resource allocation;Improve the management system and extend the market chain.Finally,this paper draws the following four conclusions: the development of the wuhan club competition has achieved substantial results;Wu net city club competition presents a spiraling development trend;The competition group of wuhan club has the characteristics of amateurization and popularization.The problems in the course of the development of wuhan club competition have the characteristics of diversity.