The Research On Domestic Media's NBA Event Reports From The Perspective Of Fans In China

As one of the most mature sports events in the world,NBA has become the most popular and favorite sports event now in the country since NBA was introduced to China30 years ago.With the continuous developing of NBA reporting in China,the large-scale NBA fans have put forward more demands on NBA event reporting.How to better satisfied the needs of fans and improve the domestic media NBA event reporting system has become the next research subject for NBA.Although the domestic media NBA event report has formed a relatively mature system and rich in experience,the domestic media still need to further improve to keep up with the development of the times and the needs of fans.This article uses the literature method,comparative analysis method and questionnaire survey method to analyze and research the domestic media's NBA event reports from the perspective of fans.Based on combing the development process of NBA event reports of domestic media,this paper analyzes the NBA event reporting channels,product patterns,event copyright and other contents of NBA event reports of domestic media,and finds out the features of NBA event reporting channels,the current status of product patterns and relevant information of event copyright.Then,the questionnaire survey was used in several fan group to explore how and why the NBA event reporting channels,the product patterns and the event copyright influence on the fans,and and briefly analyzes the influence of "Morey incident" on NBA fans' access to game reports.The research found that: mobile phone is the most satisfying channel for NBA events reporting;,high-quality live broadcast content and services can make the audience more satisfied,owning the event copyright is still important for the media to gain higher attention,"Morey Incident" has a significant impact on the fan base and NBA game coverage.Based on this,five suggestions are putting forward for the report and dissemination of domestic sports events,including:Based on the long-term,laying out in multiple terminal;Making full use of mobile media channels,adapting to the fragmented information age;Enriching the live content of the event,improving the game Event live broadcast service to increase the attraction of the event;Improving the awareness of the event copyright and do a good job in the distribution of the event copyright;Paying more close attention to the principle issues and avoid involving political events.