| The new era has endowed sports with new missions,put forward new req uirements and made new arrangements.As an international sports metropolis,u nder the background of rapid changes in the international situation,domestic so cial and economic transformation and changes in social life,a series of sports immoral behaviors have emerged among college students due to the lack of so und moral governance system,policies and regulations,and the influence of un healthy ideological trends.Xi Jingping pointed out that school education is to t rain builders and successors of socialism who are well developed morally,intel lectually,physically and aesthetically.On the one hand,sports participation has gradually become a part of college students' daily life and study.The cultivati on of good sports ethics is conducive to their better participation in sports,so as to build a healthy body.On the other hand,as an integral part of personal morality,sports morality reflects personal moral level and plays an active role in the formation of good moral quality.Therefore,when colleges and universiti es cultivate students with moral,intellectual and physical beauty,sports moralit y cannot and must not become a weakness.Through this research,the purpose is to grasp the current situation of coll ege students' sports ethics,guide college students' sports ethics to connect with the construction of citizens' morals in the new era,improve the construction of sports ethics system,and ensure the smooth development of the construction of sports power.To summarize the experience of the construction of college s tudents' sports ethics,provide experience guidance for the implementation and i mplementation of the policy of cultivating morality and cultivating talents,and promote the cultivation of good moral quality of college students;Show the vi tality of university students' sports participation,enhance the soft power of Sha nghai's sports development,and create a new name card of Shanghai's sports d evelopment.Based on this,this paper mainly USES the questionnaire survey m ethod,takes the Shanghai university students as the investigation object,carries on the quantitative analysis and the theoretical discussion to the 651 universit y students' basic information,the basic situation of the sports participation,the sports moral quality,the sports moral influence structure.Through the analysis of the survey results,it is found that the sports moral beliefs and sports emoti ons are not firm;Sports responsibility behavior and consciousness to be develop ed;Colleges and universities have not given full play to the function of the ma in body of sports moral education.The guidance of social environment to sports morality has not been realized.Accordingly,the following conclusions are prop osed:(1)At present,the main field for college students in Shanghai to receive sports moral education is schools,but colleges and universities have not fully played their sports moral education function,indicating that colleges and universities have some problems in the construction of sports curriculum content and the degree of attention.(2)Individualism caused by the market economy has become the primary risk factor for college students' sports morality,and the adverse social environment is considered as the main body of responsibility,indicating that the society has notplayed its role and it is difficult to become the front of college students' sports morality education.(3)The importance of sports morality to sports participants is unanimously recognized by the participants,but the individual belief in sports morality of college students is not strong,and the consequences of sports behavior are taken as the basis of emotional response,lacking certain sense of responsibility and consciousness of struggle.(4)College students have good self-regulation ability of sports morality on the whole,and ethical communication has become the first choice to deal with sports conflicts.The mainstream sports morality concept is "to make profit by righteousness" and "to guide by reason",which indicates that ethics and morality play an important guiding role in college students' sports participation. |